LeadSpruce

How does Google measure quality content on webpages?

They use the EAT principle: expertise, authority, and trustworthiness.

Machine Learning and AI are transforming SEO. Google’s AI algorithm — called RankBrain — plays a big role in Google’s ranking factors for search engines.

Google is postponing the rollout of the page experience update from May until mid-June 2021. They said it will be gradual and the update won’t be fully rolled out until the end of August.

Microsoft has announced a new beta to allow advertisers to include multimedia extensions to their ads. These would show alongside other ad extensions.

Clicking the ad unit will expand the video on the page, with a CTA in the lower left-hand side.

If you’re looking to boost your SEO and position your business as experts in your field, a business blog is the perfect platform.

For example, using manufacturer descriptions for your product pages means that you are basically using the exact same content as many others selling the same products.

Then there are also technical specifications for implementing things like product paging that can easily be overlooked by your development team.

Ecommerce is booming right now, do you have a robust ecommerce SEO plan in place? Or are you grappling with challenges like these?

Google Search Console now supports regex, to help you create more complex query and page-based filters.

If you're not creating business content for YouTube, you could be missing out.

First Input Delay (FID) is how Google measures your site’s response times.

It’s basically how long it takes for the site to complete an action.

For example, if a customer clicks the “Get Quote” button on your site and there’s no immediate response, it hurts the user experience. Google expects the FID to be less than 100 milliseconds.

Don't let your older articles and web content become irrelevant. Updating them allows you to get an SEO boost, and keeps your content relevant and interesting for site visitors.

Content is key for SEO, but to stand out from the crowd, why not use high-quality images, infographics or video in your content?

Google Import API support will give developers many more automation and customization solutions.