The Agency Guide
Disruptive Agency Search Firm. Objective Marketing Consultancy
08/15/2025
Thank you Karen Cappello, Master Certified Coach from Karen Cappello Coaching for your kind words!
We love matchmaking incredible brands with the right partners they need to take their marketing and business efforts to the next level.
05/25/2025
Thank you to Diana Musgnug, Brand Manager from Soom Foods for your kind words!
We love matchmaking incredible brands with the right partners they need to take their marketing and business efforts to the next level.
05/20/2025
Thank you to Celine Lacroix, Realtor from HKS Associates for your kind words!
We love matchmaking incredible brands with the right partners they need to take their marketing and business efforts to the next level.
04/13/2025
Thank you to Ben Cart from NPR and Tiny Vinyl for your kind words!
We love matchmaking incredible brands with the right partners they need to take their marketing and business efforts to the next level.
03/12/2025
🚨 4,971 words 🚨- Before the Niche Marketing Podcast shifts gears to YouTube Marketing (Season 6), we're excited to share our in-depth resource guide on Nonprofit Marketing (Season 5)!
With nearly 5,000 words of valuable insights, this comprehensive guide is packed with expert advice from eight incredible guests, including:
- Rick Cohen, CCO NationalC ouncil of Nonprofits
- Michael Goodrum, Director of Client Services Community Boost
- Alex Morse, CEO side sea | Hopsie Inc
- Grant Hensel, Founder Nonprofit Megaphone
- Ashwath Narayanan, CEO Social Currant
- Jake Bohall, Technical SEO Consultant + Co-Founder Hive Digital Inc.
- Billy Silva, Co-Founder 76 Degrees West
- Amber Melanie Smith, Founder Activate Good
Get instant access to The Ultimate Guide to Nonprofit Marketing here:
https://www.theagencyguide.com/resource-guide/nonprofit-marketing-the-ultimate-guide
A huge thank you to our Season 5 guests.
We can't wait to share what's coming next in Season 6... Stay tuned!
02/07/2025
Building thought leadership isn’t about waiting to be recognized—it’s about showing up, sharing, teaching, helping, and building real connections online.
As marketing matchmakers, we practice what we preach and are always looking for ways to share more, connect deeper, and provide value through our content.
What about you?
What’s your focus right now when it comes to content marketing and thought leadership?
Drop a comment—we’d love to hear what you’re working on!
02/04/2025
Great work, Team! Niche Marketing Podcast
01/30/2025
We're putting together a detailed Resource Guide all about . Want to read it?
01/29/2025
Smart strategies for collaborating with influencers to amplify your nonprofit’s impact in Part 5 of Niche Marketing Podcast series on .
Learn how to create a win-win-win for your cause, supporters, and the influencers themselves.
Thanks to Narayanan, CEO Social Currant.
Know a nonprofit that could benefit? Tag them or share this with their team! 🩵
What would you say is #4?
Want to inspire change or market effectively? This 45-second story shows exactly what all brands need to remember for product development, branding, and marketing.
Whatever you are trying to accomplish–whether social change or selling services–you MUST know exactly what your audience actually wants and needs.
Amber Melanie Smith shares the impactful story of Briana Daniel who spent time with the population she was trying to serve and discovered what they needed most was not what she first thought!
Want more? Check out the full interview for free here in Part 8 of the Nonprofit Marketing series. It is all about growing your YouTube channel.
Watch: https://www.youtube.com/watch?v=o65AXcqY4so
Read, Listen, & Learn More: NicheMarketingPodcast.com/np08
Tag:
- Amber Melanie Smith from Activate Good
- John Bertino, Host of Niche Marketing Podcast
- Briana Daniel from Street Team Movement
What steps have you taken to understand your audience?
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01/09/2025
YouTube Recipe for Success:
1. Say what you’re going to say
2. Say it
3. Reflect on what you just said
4. Ask for comments
This simple video recipe was shared by Amber Melanie Smith on the Niche Marketing Podcast’s Part 8 of the Nonprofit Marketing series. Live now!
Watch: https://www.youtube.com/watch?v=o65AXcqY4so
Read, Listen, & Learn More: NicheMarketingPodcast.com/np08
What’s your YouTube video approach?
Activate Good
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