Brolik

We're excited to welcome Delval Equipment to the Brolik family! Delval is a leader in commercial and industrial boiler solutions, covering everything from equipment selection and system design to service, parts, and training.

We'll be partnering with their team to help them stand out in the market, recruit employees, and attract new customers in search of boiler solutions.

Learn more about Delval Equipment here: https://delval.com/

What happens when referrals aren’t enough?

Brolik CEO Jason Brewer shares how small businesses can shift to a sustainable, long-term marketing strategy in his conversation with Ami Kassar, Founder & CEO of MultiFunding.

Watch the full interview by clicking the link below.

https://brolik.com/blog/the-balance-of-marketing-and-funding-to-optimize-for-growth

How much should you really be spending on sales and marketing? In a recent discussion, Brolik founders Jason Brewer and Matthew Sommer shared insights from working with hundreds of companies.

Watch the interview to get all the key takeaways:
- Why do some companies grow by 3% while others need 20–30%+ of their budget
- How to use unit economics to decide what to spend on acquiring customers
- How Brolik’s own increase from ~5% to 10–12% led to a 6x return

Click to learn how thoughtful investment drives smarter, long-term growth.
https://brolik.com/blog/how-much-should-companies-be-spending-on-sales-and-marketing

Small businesses can often hit a wall after referrals run dry. In a recent chat with Ami Kassar of MultiFunding, Brolik CEO, Jason Brewer, breaks down how to move from reactive marketing to a sustainable growth strategy.

Watch the interview for insights on:
- Why long-term marketing foundations beat short-term quick fixes
- Rebuilding after a bad agency experience
- How small businesses can balance immediate wins with lasting ROI

Click the link below to learn more!

https://brolik.com/blog/the-balance-of-marketing-and-funding-to-optimize-for-growth

Holston Academy, an accredited online school startup for grades 6 to 12, first partnered with Brolik to develop a brand identity and build a custom WordPress website. Once they were ready to admit students, we teamed up again to develop a strategy for driving profitable enrollment.

After establishing full-funnel measurement and clear attribution, we standardized the lead funnel in HubSpot, reallocated paid media budget to high-intent search queries, and built a content plan aligned to the school-year cycle.

By early 2025, traffic was up 90% year over year, and our full-time enrollment search campaign produced 139 leads at 10% below target cost per acquisition. Altogether, the program has driven 250% enrollment growth.

Click the link below to read the full case study!

https://brolik.com/work/full-funnel-marketing-250-growth-online-school

Are you measuring your marketing efforts the wrong way?

A consumers decision making journey isn’t linear—so why are so many marketing strategies built like it is?

The River Analogy reminds us: conversion isn’t about controlling the journey. It’s about showing up along the way with helpful, timely content that guides people forward—at their pace, not ours.

Stop forcing funnels. Start building bridges.

Click the link below to learn more about the River Analogy and how it can help your marketing efforts be more effective.

You’re Measuring Marketing Wrong (The River Analogy Explains Why) Not every customer follows the same journey. Discover a better way to think about customer acquisition, touchpoints, and marketing attribution.

We just launched a new website for A Baby Step Adoption, a full-service adoption agency supporting birth mothers and adoptive families nationwide.

The updated site is designed to provide easy navigation, clear pathways for pregnant mothers and adoptive families, and messaging to reflect the agency’s mission of creating loving homes and lifelong connections.

Here’s a look at some of the key features:

-Clear support options for birth mothers considering adoption
-Profiles of waiting families ready to welcome a child
-Resources tailored to adoptive families to guide their journeys

Check it out here 👉 https://ababystepadoption.com/