Behavior Change for Good Initiative
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The Behavior Change for Good Initiative housed at The Wharton School and the University of Pennsylvania unites an interdisciplinary team of over 150 academic experts with leading organizational partners to advance the science of #BehaviorChange.
09/24/2026
“Without exception, every high performer I’ve studied credits a host of supporters for success. Research has found that a willingness to ask for help is crucial to achievement.”
— Co-Director Angela Duckworth in her New York Times op-ed on the power of asking for help.
https://www.nytimes.com/2026/08/28/opinion/successful-people-help.html?unlocked_article_code=1.81A.2j2K.6nv_IS-Elizn&smid=url-share
09/24/2026
Team Scientists Michele Gelfand and James Gross were recently recognized with lifetime achievement awards from the Association for Psychological Science. Congratulations!
https://www.psychologicalscience.org/publications/observer/2027-lifetime-achievement-awards.html
Why would hiding a bowl of cashews inspire gratitude?
Richard Thaler (Nobel Laureate and BCFG Team Scientist) explains why we treat "now" so differently from "later".
09/08/2026
Some have argued that gratitude can encourage people to accept the status quo.
New research by Team Scientist Tom Gilovich and collaborators found the opposite: people who were dispositionally grateful were more likely to do costly prosocial actions like donating blood, volunteering their time, and helping strangers.
09/03/2026
BCFG joined friends, family and colleagues of Co-Director Angela Duckworth to celebrate the release of her new book, Situated.
Congrats, Angela!
09/01/2026
Angela Duckworth’s new book on the power of the situation is out today!
Read a Q&A with Co-Director Duckworth in this month’s BCFG newsletter:
Getting Situated Co-Director Angela Duckworth’s book on the power of the situation is out today. Join us for a special live, online Q&A with Angela on November 2nd.
08/25/2026
People often spend time worrying about future negative events yet fail to take preventive action.
New research by Team Scientist Gabriele Oettingen and collaborators shows how having people focus on positive aspects of their life can motivate taking preventative measures.
https://doi.org/10.1037/pspa0000490
08/24/2026
Thank you to the undergraduate Research Assistants who supported BCFG’s research this summer! We appreciate all of their hard work on advancing behavior change research.
When might the winner of an auction really be the loser?
Richard Thaler (Nobel Laureate and BCFG Team Scientist) explains the Winner’s Curse in this clip from a BCFG event.
08/11/2026
Can changing how people think about stress improve how they perform?
The Washington Post spoke with Team Scientist Alia Crum about her research showing that viewing stress as an opportunity for growth is linked to improved performance, resilience, and well-being.
https://wapo.st/4wLSCvf
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