SHIFTDemand

SHIFTDemand

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SHIFT is an initiative led by teens and designed to counteract the excessive amount of unhealthy foods and beverages that are marketed in urban communities.

It’s time to re-write the food and beverage marketing playbook for urban communities! SHIFT, or Shaping our Health by Influencing Food Trends, is a new teen initiative designed to push back on the heavy marketing of unhealthy foods and beverages directed to teens and particularly black teens. In today’s world, marketing shapes what we like, what we can afford, and what products are available, and

19 minute webianr- How ESHE Generates Benchmarks for Food Environments on the Commons 08/11/2015

NEW BENCHMARKING TOOL to help build and monitor healthy food environments – check it out! https://vimeo.com/135587953

19 minute webianr- How ESHE Generates Benchmarks for Food Environments on the Commons This is "19 minute webianr- How ESHE Generates Benchmarks for Food Environments on the Commons" by IP3 on Vimeo, the home for high quality videos and the…

Community Commons: There's A Movement Underway 07/23/2015

New to Community Commons - Environments Supporting Healthy Eating (ESHE) Index. Join The Commons and the ESHE Index Hub - it's free!! https://vimeo.com/124966922

Community Commons: There's A Movement Underway This is "Community Commons: There's A Movement Underway" by IP3 on Vimeo, the home for high quality videos and the people who love them.

Registration 07/23/2015

Check it out - a new benchmarking tool to help make the case for improving food environments. Free upcoming webinar - https://attendee.gotowebinar.com/register/8751427929356129282

Registration By clicking this button, you submit your information to the webinar organizer, who will use it to communicate with you regarding this event and their other services.

Our Food Does Rot: McDonald's New Marketing Strategy 10/14/2014

Wooing us with "Our Food Does Rot" – are they serious? I guess we should forget that somewhat cheap food that has more bad stuff than the nutrients we need is the real issue?

Our Food Does Rot: McDonald's New Marketing Strategy McDonald's wants the world to know that yes, its food can rot.

5 Psychological Tactics Marketers Use To Influence Consumer Behavior 07/13/2014

5 Psychological Tactics Marketers Use To Influence Consumer Behavior In a quest to understand what drives consumers' decisions, marketers have turned to psychology to understand what could make an impact.

Here's Why Soda Is Even More Unhealthy Than You Thought 06/14/2014

Here's Why Soda Is Even More Unhealthy Than You Thought On nutrition labels, sugar is just sugar. But when it comes to how the body metabolizes that sugar, there are two very different molecules that make up what we t...

Tell LeBron James to drop deal w/ McDonald's 04/28/2014

Spread the word to sign this open letter to LeBron James to stand against target marketing and

Tell LeBron James to drop deal w/ McDonald's McDonald's pays millions to LeBron James in return for hooking kids on greasy, fatty, unhealthy foods. Tell LeBron to be a better role model and !

Coca-Cola Sued For False ‘Healthy & Natural’ Advertising 03/23/2014

I guess artificially flavored sugar-water didn't market very well.

Coca-Cola Sued For False ‘Healthy & Natural’ Advertising Its almost laughable that Coca-Cola would try to use a 'healthy and natural' marketing tactic, but that's what they did. Consumers are fighting back. According to Courthouse New Service, Coca-Cola is being sued for misleading consumers by falsely claiming that Coke contains no artificial flavors an...

BeyondChron: San Francisco's Alternative Online Daily News » How Far Will Big Soda Go To Keep... 02/26/2014

If you saw Gatorade’s recent “Bolt” video game you might have thought if “Water” could sue it would have for defamation.

BeyondChron: San Francisco's Alternative Online Daily News » How Far Will Big Soda Go To Keep... The Voice of the Rest

Doodle 4 Google 02/06/2014

Check it out - 2014 Doodle 4 Google competition"“If I Could Invent One Thing to Make the World a Better Place...”

Doodle 4 Google Before there was an airplane, there were doodles of cool flying machines. And before there was a submarine, there were doodles of magical underwater sea explorers. Since the beginning of time, ideas big and small, practical and playful, have started out as doodles. And we’re ready for more. One tale...

01/01/2014

Thank you for your continued support and interest in changing the food marketing game. Best wishes for a Healthy & Happy New Year!

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Philadelphia, PA