BUS STOP
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London-born Elena Brennan shoe designer based in Philadelphia. Her shoe brand BUS STOP X is unique and sold exclusively on her website www.busstopboutique.com
04/26/2026
24 HOURS / Overnight trip to see Florence & The Machine concert in Atlantic City!
EPIC concert with the Goddess Florence! Everybody Scream North American tour. The band & dancers were brilliant too!
Started & ended the evening at Angeloni’s Club Madrid.
Btw, I know Florence’s dad Nick Welch ~ we worked together in London at the advertising agency J Walter Thompson [JWT]!
BUS STOP X PARADIGM GALLERY / Mixer of Art + Fashion
We were honored to be invited to the CHARM + DELIGHT Pop Up at Paradigm Art Gallery in Old City, Philadelphia.
One of our favorite art galleries in Philly!
It was the second in our series of our SAD GIRLS
Reunion Pop Ups.
For those of you who don’t know who the sad girls are, well it’s Aubrie, Aubrey, Grace and I. The mighty power force behind BUS STOP. We’re only sad when we don’t see each other, so these Pops Ups are a way to reunite + connect with our customers!
Stay tuned for our next Pop Up!
SAD GIRLS REUNION / Part Two
We were delighted to see so many familiar faces at our CHARM + DELIGHT Pop Up at Paradigm Art Gallery in Old City, Philadelphia.
It was the second in our series of our SAD GIRLS Reunion Pop Ups. For those of you who don’t know who the sad girls are, well it’s Aubrie, Aubrey, Grace and I. The mighty power force behind BUS STOP.
Stay tuned for our next Pop Up!
AUBRIÉ COSTELLO
THE FEEL DECK
MODERN MISFITS
THESE ARE MY bluehairdays
Sara McCorriston
04/09/2026
FASHCON / Sponsored by The Philadelphia Fashion Incubator + QVC
What a day! I was so honored to be invited as a guest speaker on the Sales Panel for this brilliant all-day fashion conference held at the iconic Moore College of Art & Design.
So many fabulous speakers under one roof!
Fellow guest speakers on my panel Commonwealth Proper Priscilla Couture Stacey Straughter moderated by the amazing Kristen Hodsdon
Thanks Elissa Bloom for all that you have done & accomplished during your tenure at Philadelphia Fashion Incubator
Can’t wait for next year’s conference!
CHARM + DELIGHT / Pop Up April 11 at PARADIGM Art Gallery
Join us for our second SAD GIRLS Reunion. This time we’re popping up in Old City, Philadelphia at our favorite art gallery
We’ll be there 11am-3pm on Saturday April 11th. The gallery is located at 12 N. 3rd Street.
DJ will be spinning the tunes!
REAL TALK / The Online Brand Survival Guide event took place at MADE INSTITUTE.
I had the honor of being a guest speaker with Leo Voloshin of Print Fresh. Victoria Wright was our brilliant moderator.
We discussed what actually sustains a direct-to-consumer brand beyond aesthetics and social media.
Running an independent brand online is more complex than it seems. Customer retention.
Production margins. Conversion rates. Messaging.
Systems.
At our “Real Talk: The Online Brand Survival Guide” event, we had open discussions about what actually sustains a direct-to-consumer brand beyond aesthetics and social media.
If you’re building (or planning to build) an independent label, this conversation was for you.
Leo and I got REAL & had an honest conversation with all those who attended. We both enjoyed it as much as our audience!
03/23/2026
FASHCON / Fashion Conference on April 8, 2026
I’m excited to share that I’ll be speaking on the Sales Panel at FashCon (2nd Annual Fashion Conference) this year!
The all-day event is on Wednesday April 8th from 8-5pm at The Moore College of Art & Design in Philadelphia.
As the owner of BUS STOP, I’ve spent 18+ years navigating the ever-changing world of retail, learning what it really takes to connect with customers, build lasting relationships, and drive meaningful sales both in-store and beyond.
At FashCon, I will be diving into real, practical insights on:
✨ What’s actually working in retail sales today
✨ How to create a customer experience that converts
✨ Balancing creativity with profitability
This is going to be an amazing day of education, resources, and networking with Philadelphia’s fashion industry—you won’t want to miss it. Be sure to purchase your tickets (see link below)!
I am looking forward to connecting with fellow founders, creatives, and industry leaders who are passionate about growing and evolving in this space.
If you’ll be there, come say hello! I would love to meet you!
Be sure to Secure Your Spot as seats are limited!
REGISTER Here ~ https://fashconphilly.com/
03/16/2026
Want to know more on how to transition from a brick + mortar to an online boutique? Join me on 3/27 at Made Institute. I’m a guest panel speaker. It will be a fun night with drinks & a DJ. It’s FREE to attend, just make sure you RSVP https://www.eventbrite.com/e/real-talk-the-online-brand-survival-guide-tickets-1983979458969?utm_experiment=test_share_listing&aff=ebdsshios
Most independent brands don’t struggle because of design. They struggle because they never build a real relationship with their customer.
This conversation breaks down what it actually takes to sell direct-to-consumer:
– Where sales really come from
– What loyalty looks like without a storefront
– The hidden costs of e-commerce
– What new brands consistently get wrong
No hype. No “get rich on Shopify.” Just real numbers, real strategy, and practical insights for independent brands ready to build something sustainable.
6PM | DJ Soup | Refreshments | Networking
Bring your questions!
03/16/2026
I’m super excited to be a guest speaker at Made Institute on 3/27. I’ll be sharing my tips on how to transition from a brick + mortar to an online boutique. Its FREE just make sure you RSVP https://www.eventbrite.com/e/real-talk-the-online-brand-survival-guide-tickets-1983979458969?utm_experiment=test_share_listing&aff=ebdsshios
A BUS STOP GAL REUNION / WHY? Because we miss you & you miss us too!
Thank you to everyone who joined us for a BUS STOP Sad Girls Sunday Brunch Pop Up at our fave local restaurant Cry Baby.
What a fabulous turnout, with delicious food, decadent cocktails, cool tunes by DJ Jack Tripper & shopping!
shoes, FEEL Decks by Aubrié Costello accessories by Aubrey Loftus, and Shaoxi Blue upcycled clothing by Grace Chen
We’ve missed each other & miss seeing your lovely faces too.
We won’t wait too long before we join forces again!
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Philadelphia, PA
Opening Hours
| Monday | 12pm - 6pm |
| Tuesday | 12pm - 6pm |
| Wednesday | 12pm - 6pm |
| Thursday | 12pm - 6pm |
| Friday | 12pm - 6pm |
| Saturday | 12pm - 6pm |
| Sunday | 12pm - 5pm |