Group Two

In episode 9 of our new YouTube series, Better Twogether, our Chief Visionary Officer, Mollie Elkman, shares why your marketing needs the same level of specialization as your homes.

She discusses the tendency for builders to expect one person to be an expert in and manage all of the different parts of marketing, from ads to branding to websites. And why that approach leads to missing or watered-down content.

At Group Two, we have a team of specialists who work toward one goal: helping builders sell homes! Get in touch so we can help you figure out a program that fits your needs and goals.

Great marketing doesn't start with a campaign. It starts with asking the right questions.

Who are we trying to reach? What do they care about? What makes this builder, brand, or community different? Where are the opportunities? And how do we turn those insights into action?

That's where our Strategy team comes in.

We combine research, data, planning, positioning, and creative problem-solving to build strategies that give every marketing effort a stronger purpose.

Let's start building your next big idea from the ground up. https://tinyurl.com/mu28esvh

Our Chief Visionary Officer and the Founder of the She Built Foundation, Mollie Elkman, had a great time inspiring future builders at the 2026 Nantucket Children's Book Day. ✨

Thank you to the Nantucket Book Festival, Nantucket Boys & Girls Club, and Nantucket Cultural District for inviting her to share The House That She Built at this special event.

What happens when strategy moves beyond the virtual meeting and into the field? You get a firsthand look at the communities, products, and opportunities shaping the marketing strategy.

Recently, our Account Manager Julia Beerman headed to Texas for an in-person marketing meeting with the Flintrock team.

Together, they reviewed upcoming events, community updates, promotions, and what they're seeing from buyers this summer as they prepare for fall.

Then, it was time to hit the road and visit some of Flintrock's communities firsthand. They visited:
🔹 Tejas Pointe in Harker Heights. Julia got an up-close look at Flintrock's new duplex community, including the model that's now open.
🔹 The Preserve at Thousand Oaks in Killeen. The community is in development, with both duplex and single-family homes taking shape. Julia also got a sneak preview of Phase 3, featuring Flintrock's Legacy product, which is now pre-selling.

Site visits like these help us better understand the communities we're marketing, the buyers we're reaching, and the opportunities ahead.

Looking for a marketing partner who gets in the field with you? Let’s connect. https://tinyurl.com/3p5zksj7

Celebrating Professional Women in Building Week! 🛠️

At Group Two, we’re proud to support the She Built Foundation and its mission to inspire more women and girls to explore the many opportunities within the building industry.

This Professional Women in Building Week, we’re celebrating the women who are leading, creating, innovating, and paving the way for the next generation of industry professionals. Through the She Built Foundation’s programs, ambassadors, and stories, we’re helping shine a light on the diverse careers and possibilities within building and construction.

We’re proud to support an organization that is working to spark curiosity today and inspire future careers tomorrow. Here’s to the women making an impact across our industry! 💪🏠

Great work doesn't happen without great people behind it. ✨

Today, we're taking a moment to recognize and thank our talented team at Group Two for bringing their ideas, expertise, creativity, and hard work to everything we do.

Thank you for all that you do. We couldn't do it without you!

Happy Labor Day! Enjoy your well-deserved day off! 💙

At some point, every builder faces a product line or community that just isn't getting the traction it deserves. At Group Two, we dig into buyer objections and build data-driven solutions that get results.

🔹 The Problem: For DeLuca Homes, the Flats product at The Villas at Greenbrook was facing a tough hurdle. Prospects were hesitant about the stairs, and qualified buyers were leaning toward their single-level Carriage Homes.

Here’s how we helped DeLuca Homes shift momentum and start selling.

🔹 The Solution: We deployed a focused strategy to educate prospects and keep the Flats top-of-mind:
🔸 Launched "Flats Friday" organic social content to normalize the layout and educate buyers on the open-concept living and value.
🔸 Built a focused Flats web page that highlights key product benefits, providing ad traffic with an engaging destination.
🔸 Overhauled Google Ads and Performance Max campaigns, paired with targeted eblasts to local prospects and realtors.

🔹The Result? By aligning the message across every channel, we drove high-intent traffic that converted into real sales opportunities:
🔸 Form submissions across the entire website increased by 300% year-over-year.
🔸 The new Flats web page became the highest-converting page on the site (outside of the contact page).
🔸 Achieved a 42% open rate/7% CTR on eblasts, alongside strong CTRs across Performance Max and Social.

Ready to turn your challenges into success stories? We love helping home builders solve tough marketing problems, take the pressure off their teams, and make their businesses stronger.

If you have a community or product line that needs momentum, let’s talk. https://tinyurl.com/3p5zksj7

Today’s homebuyers are craving real authenticity. Flashy graphics are great, but behind-the-scenes storytelling is the ultimate trust builder. ✨ Buyers want to see the dust on the boots, the passion that goes into designing a home, and the smiling faces of your team bringing dreams to life.

Effective marketing is about being human and showing a mix of those stunning, professional final walkthrough shots with candid, unpolished photos of your crew on the job site. This helps show your transparency, dedication, and expertise. When you share the real, unscripted moments of your homes, you're proving your commitment to quality. Let's elevate your branding with stories that actually convert. https://tinyl.co/3vZ3

While you can't change the market, you can always change how you react to it.

Group Two is the agency built for builders. For over five decades, we’ve worked exclusively with home builders to solve tough marketing challenges, take the pressure off internal teams, and help them spend their precious marketing dollars wisely.

What We Do:
🔹 Strategy
🔹 Creative & Branding
🔹 Digital Management
🔹 Media & Technology Management
🔹 Online Sales Training
🔹 Website Creation & Development
🔹 Planning & Consulting

You build the homes. We build the connections. Together, we build your business.

If you’re ready for a full-service marketing partner that makes your job easier and delivers real, measurable results, let’s talk. https://tinyurl.com/3p5zksj7