46 Blu

Working on your February content?

Here is a list of a few important dates that might help!

Happy planning! 😊

Clear branding is a guide for creating easily recognizable content across a variety of channels. Without clear branding, it's easy to get lost online.

Check out today's blog post to learn more!

The Importance of Branding in Social Media — 46 Blu Clear branding is a guide for creating easily recognizable content across a variety of channels. Without clear branding, it's easy to get lost online.

Back when I was a restaurant marketer, my favorite day to work was Veterans Day.

We served free meals to Vets & were on our toes all day.

I would gather pictures to display (the first two pictures are my Grandpa’s) & set up the Fallen Soldier Table, always silently crying as I did it.

After things were set up, I’d deliver cards made by elementary school kids to tables, take pictures, & talk with Vets.

The energy in the air was different in a good way.

Don't forget to thank a Veteran today. 🇺🇸

Highly recommend taking your work somewhere new!

I’m in a very busy season of work (and life) right now learning & preparing for many new things.

Getting out of my usual space to work, drink chai, & read a book was a huge brain booster especially with these huge windows letting in all the sun! ☀️

Nearly 8 billion people on earth & 4.2 billion of them are on social media!

Here's a breakdown of where they're all hanging out at.

Facebook is currently the largest platform after launching in February 2004!

What's your preferred platform?

You're going to want to know these!

In 1984, American Psychologist Robert Cialdini released his book "Influence: The Psychology of Persuasion." In it, he discusses the six principles of persuasion that have been used by thousands of people & companies across the world, whether or not they're aware of it.

Even if you don't intentionally use them, they're at play in your life daily.

1. Reciprocity: You know those free downloads available on websites? How many let you download the file without entering an email address? Very few.

2. Commitment: Target DriveUp is an excellent example of this. You might not like Target (gasp!), but you keep going back because you've done it before & it's easy. The app saves your orders & with a few clicks, you can easily order the same things again.

3. Social Proof: Influencers don't tell you to subscribe for fun. They do it to grow their following & show others what they can do.

4. Authority: Doctors don't put "Dr." in front of their names for fun. It's to show they've completed the education required & have the expertise to be advising you.

5. Liking: How often do you buy something because you like the person selling it? If you're like me, a lot.

6. Scarcity: Raise your hand if you've been at Costco & bought the last taco kit, not knowing if that's what you want but scared some will take it if you don't. ✋

What other examples of these principles can you think of?

This isn't Amazon Prime.

You won't see your results from marketing overnight. Building authority & connection takes time, effort, and strategy.

Understand this and you'll be able to better manage expectations.

Are you leaving your audience feeling left out?

Sprout Social reports that as a result of a positive experience with a brand online, consumers are:

- 78% more likely to purchase from a brand
- 76% recommend the brand
- 72% increase their spending with the brand

People don't like being ignored. Engaging with your audience on a regular basis builds better connections that lead to increased revenue.

What's your favorite way to engage with your audience?

📸 Kara Lee Creative Co.

I've been thinking about this for nearly a week. After writing yesterday's post, I decided it was time to share.

46 Blu is & always will be a business. However, I am a person with feelings & beliefs that you'll see shared here.

Right now, it's just me, Bri. But, over time, I hope to grow 46 Blu to be a team full of people.

As a person, I work hard to live by four core values: community, education, social participation, & sustainability. I want 46 Blu to reflect those values.

I am a bisexual woman engaged to a transgender woman. Over the past year, you've likely seen the non-stop attacks on the LGBTQ+ community nationwide. I've quietly sponsored Fargo-Moorhead Pride 2022.

I've been vocal about my disappointment with the SCOTUS ruling last week on Roe v Wade. I shared a link to help move the Red River Women's Clinic to Moorhead.

Whenever I share a donation link using 46 Blu or my personal account, I donate first. This has been & will always be the case.

I recognize & accept the impacts this could have on my business. There will be people who refuse to work with me now & others who decide that this makes us the perfect fit.

I share these things for transparency so you can make an informed decision when choosing who to work with.

- Bri Conn, Owner of 46 Blu

📸 Kara Lee Creative Co.