Adsquire

ADSQUIRE’s own Anthony Higman will be speaking at this year’s SMX Advanced in Boston!

Join his mastermind session on June 3rd where he’ll be diving into how we find, scale, and win with the new Google features that are shaping search right now.

Can’t wait to see everyone there!

The Google Ads landscape for law firms is shifting again—and this time, it’s happening faster and in more places at once.

Between AI-driven placements, changes to how budgets pace, evolving local ad formats, and broader interpretation of search intent, Google is actively reshaping how potential clients find and engage with legal services.

Read our latest newsletter to see what we’re seeing right now, why it matters for your firm, and how we’re responding.

Google Ads Is Getting More Volatile, More Visual, and More AI-Driven—Fast The Google Ads landscape for law firms is shifting again—and this time, it’s happening faster and in more places at once. Between AI-driven placements, changes to how budgets pace, evolving local ad formats, and broader interpretation of search intent, Google is actively reshaping how potential ...

Our very own Anthony Higman sat down with Frederick Vallaeys to talk AI and Google Ads earlier today!!!

Tune in to hear them discuss:
- Why AI-driven campaigns can sometimes lead to mismatched leads
- The trade-offs between automation and control in Google Ads
- Why legal and other sensitive industries feel these changes more than most
- How first-party data and targeting are evolving
- What conversational search (ChatGPT, AI Overviews) might mean for PPC

Watch now: https://www.linkedin.com/events/7452422187279474688/

ICYMI: We Just Dropped Our Latest Newsletter🚨

Google is running tests heavily & while many are subtle, the direction is clear: more automation, personalization, & asset-first ads.

If you’re a law firm, these aren’t things you'll want to miss.

Read now: https://www.linkedin.com/pulse/adsquires-legal-marketing-recon-march-ad-ness-adsquire-aisce/

The digital advertising landscape for law firms continues to shift rapidly. From AI-driven ad formats to local search innovations and privacy-first tracking, Google is testing, tweaking, and slowly reshaping how potential clients discover and engage with legal services online.

Many changes are subtle tests rather than official rollouts, but together they point to a bigger trend: automation, personalization, and asset-first ad experiences.

Read our latest addition of The State of Legal Search & see what’s moving the needle now, why it matters for your firm, and how we’re responding:

ADSQUIRE’s Legal Marketing Recon: March Ad-ness The digital advertising landscape for law firms continues to shift rapidly. From AI-driven ad formats to local search innovations and privacy-first tracking, Google is testing, tweaking, and slowly reshaping how potential clients discover and engage with legal services online.

ICYMI: ADSQUIRE’s February Newsletter is Out Now!

We’ve compiled the most important updates from the past few weeks into one cohesive breakdown, explaining what changed, why it matters, and how the team is responding.

Read now: https://www.linkedin.com/pulse/adsquires-legal-marketing-recon-february-updates-adsquire-najje/

New Billboard Alert!!!

We turned the pole on this I-76 billboard into the gavel handle in the graphic!

Objection: Boring Ads. OVERRULED!

Proud moment for the ADSQUIRE crew!!

Our very own Anthony Higman was named Most Influential CEO – Philadelphia (Digital Marketing) 2025 by CEO Monthly.

A well-earned title for the guy who inspires our digital marketing community to question more and dig deeper every single day!