OCTO

🎙️ New episode: GET OUT OF YOUR OWN WAY

Sometimes you’re the problem. And that’s actually good news…because you can fix it.

Our Founder & CEO Justin Sirotin and Director of Strategy Lynn Rakowsky dive into what it really takes to get out of your own way and create momentum that lasts, including:

—> Your strategic narrative - the story that drives everything
—> Your product - the solution you’re building
—> Your activations - how you bring it all to life

Listen now at https://www.octopd.com/podcasts/get-out-of-your-own-way-create-the-space-for-momentum

How do you design what comes next?

At Dubai’s Museum of the Future, immersive installations show how innovation, policy, and technology intersect to shape the world ahead. OCTO partnered with global creative teams to turn bold concepts into living experiences visitors can walk through.

“The future belongs to those who can imagine it, design it, and execute it.” — Sheikh Mohammed bin Rashid Al Maktoum

Explore the full case study at https://www.octopd.com/case-study/the-museum-of-the-future

to September, when we packed the room at ISCO for a conversation that was long overdue.

The question: How do you get a real seat at the business table…and keep it there?

Our founder Justin Sirotin sat down with Danielle Snyder (JPMorgan Chase), Margaux Boyaval (Insulet Corporation), and our own Lynn Homburg-Rakowsky. What struck us most? How real the conversation got about the struggles, the politics, and the small wins that add up to real influence.

More ‘Real-Talk’ coming in 2026—stay tuned! 👀

DesignLeadership OCTO

54% of companies now call critical to business outcomes.

11% still say “nice-to-have.”

UX crossed the threshold from cost center to growth engine.

Full report at https://www.octopd.com/2025-design-report

🎙️ What does really look like?

Our founder Justin Sirotin and VP Lynn Rakowsky break it down in the Season 3 kickoff of Beyond Innovation, exploring curiosity, action, and the four ingredients that make a culture truly innovative.

Listen now with the link in our bio!

🌱 Rethinking sustainability, together.

OCTO helped Hexagon bring industry leaders together to tackle CO₂ emissions through immersion, storytelling, and collaboration. The result? New dialogues and strategies shaping the future of sustainable industry.

Read the full case study at https://www.octopd.com/case-study/apex-sessions

just became recession-proof.
Our new 2026 Economics of UX in an AI-Driven World report shows how is amplifying designers, not replacing them.

🚀 55% of orgs are protecting UX budgets.
🚀 90% expect AI to boost ROI.

Dive into the full report for the full findings at https://www.octopd.com/2025-design-report

Is your organization fast and flexible… or structured and precise?

Neither is wrong. But knowing which one you are changes everything.

Our founder Justin Sirotin and Director of Strategy Lynn Homburg-Rakowsky break it all down in the latest Beyond Innovation Episode!

🎙️ Listen now at https://www.octopd.com/podcasts/loose-vs-tight-organizations

Innovation in health tech doesn’t start in the lab…it starts with .

OCTO’s cross-disciplinary team transforms early concepts into scalable, human-centered products built for real-world impact.

Let’s accelerate what’s next in health tech, together. Explore more at https://www.octopd.com/industry-spotlight/health-tech

Storytelling isn’t just for your marketing team – it’s how people experience your brand the first time.

Whether it’s your website or a trade show booth, the best stories stop people, pull them in, and guide them naturally to the next step. Our blog breaks down the 3-layer framework for creating brand stories that work in both digital and real life.

Read the full guide at https://www.octopd.com/blog-posts/how-to-craft-a-brand-story-that-works-in-digital-and-real-life

OCTO worked with GI Windows to redesign a surgical procedure so it could be done by one doctor instead of four – improving control, reliability, and patient safety.

The result? A successful pre-clinical trial and $75M raised toward bringing the solution to market!

See the full case study to learn how we turned complexity into impact by visiting https://www.octopd.com/case-study/gi-windows

Investors don’t remember your formatting. They remember your story.

Too many founders jump straight into slide design without doing the foundational work: understanding their audience, crafting their narrative, and identifying their proof points.

We published a new guide on how to build a pitch deck that wins the room, starting with mapping your story before you ever open PowerPoint.

Read the full post at https://www.octopd.com/blog-posts/win-the-story-win-the-room