ROMS

When you logged into Google Search Console since the second week of September you likely saw a big drop in impressions or a sudden “improvement” in average position. Your thinking WTH happened to my rankings? Well they probably didn’t fall. What changed is how Google counts and reports visibility.

Up until then, many SEO tools used the “num=100” parameter to pull the top 100 search results in one request.

In September 2025 Google quietly disabled that parameter. So, fewer deep result pages being loaded, fewer artificial impressions from bots scraping data, and slimmer visibility numbers especially for results ranked on pages 4, 5, 6+ where virtually no real users roam, or...ROM.

The key takeaway: Your real audience visibility likely didn’t change simply your reporting baseline did.

What changes did we make?

1.) Focus on the number of keywords ranking in positions 1-10, and the actual conversions those terms are driving.
2.) Ensure content clusters are built around intent, entity clarity, and proof, not just long tail keyword stuffing.
3.) We annotated September 2025 as a new baseline for Search Console data.

If your dashboards look weird, let’s talk.

Every article, landing page, and headline I touch? It’s a piece of the sales process. Because the goal isn’t to just rank it’s to convert!! If you, your business isnt actually taking the time to create it why on earth do you expect them to read it? I feel more inclined to make content with mistakes in it so they KNOW it was definitely me who cant read or wirte.

It all happens on those discovery calls... The fastest way to tighten a funnel and increase conversions is to align content with the actual objections, pain points, and conversations your reps are having every day. Great marketing supports every stage of the sales process.

> Pre-Call Research
> Qualification
> Navigating the Call
> Post Call Education
> Follow Up
> Nurture Flows

POV: You were pitched a $40k redesign, better UX, and you were showed mood boards (they aren't all bad - for those in the mood board community) they aren't all evil monsters sometimes that's what you want..But before you burn the budget this time, ask… Is this a design issue or an SEO issue?

SEO isn't just about getting found anymore, It’s much more about getting chosen..

We cant ignore the fact that AI is coming to dethrone search engines allowing to close the gap between human search actions and the intervention of AI's preselection of content that is available to you based on how we are constantly driving toward more and more automation with curated instructions, desires and commands in AI. However, this is a Search Engine modification not a replacement.

Start building customer acquisition engines.