Strategy Lady

This eclipse is big money for the town that are in the path.

Solar Eclipse 2024: Economic Impact on Small Business | Entrepreneur The solar eclipse in the U.S. Monday is boosting economies in Texas and New York. Hotels, eyeglasses manufacturers, and even skydiving companies say eclipse business is booming.

Excerpt from the article:
"When looking at retail dynamics, online retail is an important channel for Black consumers of Beauty products. Their spending in the online channel outpaces that of in-store, $370 per year compared to $313 per year.

Over half of category dollars are spent online for Facial Skin Care and Fragrance. Online dollar sales growth is outpacing in-store dollar sales growth for Hair Care, Fragrance, Facial Skin Care, and Hand & Body Lotion.

How will you reposition your brand to take advantage of these trends?

Black consumer spending in the US Beauty category In honor of Black History Month, NIQ takes a closer look at black consumer spending in the Health and Beauty vertical.

Can your business survive another supply chain disruption?

Roughly 20% of the clothes and shoes imported into the U.S. arrive via the Suez Canal, said Steve Lamar, CEO of the American Apparel & Footwear Association.

Attacks on ships in the Red Sea are disrupting global trade. Here’s how it could affect what you buy Attacks on ships in the Red Sea are causing another lobal trade shock, coming on top of logjams at ports and Russia’s invasion of Ukraine.

5 Strategies to Help Predict What Comes Next Use these methods to prepare for the next paradigm.

https://finance.yahoo.com/news/ai-is-about-to-significantly-change-your-computer-hp-ceo-121459340.html

AI is about to significantly change your computer: HP CEO HP Inc. is plotting an AI future as sales of PCs continue to be under pressure.

How AI will impact your job as a marketer?

Learn how you can leverage AI to stay at the top of your game, with real insights from 1,300+ thought leaders. Check out HubSpot's report on the state of AI in 2023 and how it will change... well, everything:
https://blog.hubspot.com/marketing/state-of-generative-ai

How to Avoid the Ethical Nightmares of Emerging Technology Next-generation technologies are poised to cause society-shaking shifts at unprecedented speed and scale. Generative AI, quantum computing, blockchain, and other technologies present novel ethical problems that “business as usual” just can't handle. To ...

https://www.pcmag.com/news/dont-tell-chatgpt-anything-you-wouldnt-want-on-a-billboard?mibextid=Zxz2cZ

Don’t Tell ChatGPT Anything You Wouldn’t Want to See on a Billboard Chatting with an AI program feels personal and conversational, but don’t be fooled. Here's why you should keep a lid on what you reveal to ChatGPT and its ilk.

Change changes things

Selim Nurudeen

Nebraska reveals updated mascot modified to remove ‘okay’ hand gesture With the "okay" hand sign deemed to have taken on associations with white supremacists, Nebraska officials moved to give Herbie Husker a "We're No. 1" gesture.

Does your brand have a story?

Understanding the Psychology Behind Effective Brand Names | Entrepreneur You need to sell a story to sell your product. The psychology of branding is the key to it.