HotOperator®

Is your menu a price list or a profit engine?

Most restaurant operators leave 10–15% of their margin on the table because of poor menu engineering. I’ve spent 35+ years helping brands fix that.

I wrote The Restaurant Marketing Handbook to give you the exact blueprint I use to help kitchens thrive.

Stop guessing. Start engineering.

The Restaurant Marketing Handbook: The Restaurant Marketing Guide Every Restaurant Kitchen Should Have The Restaurant Marketing Handbook: The Restaurant Marketing Guide Every Restaurant Kitchen Should Have

What would your business look like if you had Mark Laux on speed dial? Now you can. Ask about our Menu + Social program. 📞

Ever wonder why the most expensive item should always have a price on it? It’s called Mental Anchoring. We do it for you. It helps other things look more reasonable but comparison.

Is a 'Dog' eating your profits? Our Menu Matrix identifies low-profit, low-sale items so you can clear the way for 'Stars.' 📉

This is only a test. For the next 60 seconds, we will be running a test.

New Menu Design for Taqueria in Oshkosh and Bellevue.

Partner with HotOperator®
If your restaurant could benefit from professional menu design, menu engineering, or strategic marketing, reach out to HotOperator®. We help restaurants nationwide increase sales, enhance brand recognition, and create menus that work as hard as you do.
📩 Let’s start your next project — Contact HotOperator

We’re celebrating with our friends at Parkway Bakery & Tavern in New Orleans! 🎉
Parkway was just awarded the Michelin Bib Gourmand, recognizing restaurants that deliver exceptional food at excellent value.
Years ago, we had the privilege of helping develop their menu — the same menu they’re still using today. To see it continue to support their identity, their guests, and now this national recognition… it’s a reminder that great restaurants stay great by knowing who they are.
If you’re in NOLA, go get yourself a po’boy and raise a glass to a true neighborhood legend. 🍻
Congratulations, Parkway — well deserved.

Beer Park — Las Vegas, NV
Project: Menu Redesign & Optimization
Another high-volume Las Vegas venue, Beer Park partnered with HotOperator® for a menu redesign that improves readability, adds product recommendations, and introduces anchoring strategies to increase average check size. The result: a guest-friendly format that’s both visually engaging and financially optimized.