Key Lime Copy

https://www.instagram.com/reel/DUUKm6mkShB/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ==

English said “pronunciation is a suggestion” and then doubled down. That R in February is a jump scare. That D in Wednesday is a lie. And somewhere a second grader just lost a spelling bee. #English #ComedyReels #Teacher #Relatable #MakeItMakeSense

Book fairs are such wonderful — and dangerous 😎 — things! Met some wonderful authors and picked up good tips in the workshops *Page&Pen Book Festival and Fair*

Wellness looks different when it’s done with intention. Honored to feature two amazing doctors in this focus story I wrote for Longwood Life (page 22).

Longwood Life - September-October '25 This interactive flipbook is created with FlippingBook, a service for streaming PDFs online. No download, no waiting. Open and start reading right away!

Any Francophiles in the house?

If you know a bit of French, you'll get this.

Here's a snippet from Colby Kultgen's latest 1% Better newsletter (if you aren't subscribed, you are missing out!):

Journey Vs. Destination

The age-old question: Is life about the journey or the destination?

Turns out the answer is neither.

It's actually about the company.

If I've learned one thing in my 33 years of life, it's this:

The quality of your experiences will be largely determined by the people you surround yourself with. This applies to nearly every aspect of life:

Who you work with.
Who you travel with.
Who you start a business with.
Who you choose to spend your life with.

Having goals matters, but ultimately, it’s the relationships you build along the way that you’ll remember in the end.

Here’s a harsh reality most people don’t understand, especially small to medium-sized business owners.

When you post on your website inconsistently, or your website messaging is not consistent from page to page or web to print, you run the risk of losing customers.

Your business could appear to be inactive or your offerings outdated.

Customers may think you are disorganized, leading them to doubt your credibility and quality.

Using inconsistent tones, values, or messaging across channels confuses customers and blurs your brand's identity.

Without fresh or consistent content, customers may stop visiting your site, leading to decreased engagement, lower search rankings, and fewer conversions.

What to do?

Have a clear brand voice: Make sure you are using a consistent tone and message across all mediums, to strengthen your brand’s personality (a Tone Guide is great for this!).

Review and update existing content: Regularly review your content to make sure it is up-to-date and aligned with your brand’s messaging and goals.

Create a content calendar: Set up a content calendar outlining regularly scheduled posts, to keep your audience engaged and boost SEO.

These steps will help ensure your brand messaging stays timely, clear, and consistent.

Five habits that make me more productive:

1. Taking time out on Sundays to plan on what I’m cooking for the week (cook once + heat twice = saves time in the kitchen)
2. Choosing the top 3 things on my list to do each day — then tackling the one with the most ROI first
3. Firing up my playlist when it’s time to write or pitch, to help stir those motivation and creativity juices
4. Making sure I am getting a sufficient amount of protein — and coffee :) — each day
5. Powering down at least 30 minutes before bed with my nightly ritual — because nothing is worse than trying to accomplish tasks when you’re sleep-deprived!

What are some of your productivity hacks? Please share what’s been working for you in the comments below :)

Did you know:

📣 It can take 20 - 50 "touches" to engage a prospect who is unfamiliar to you

📣 It can take 1 - 10 "touches" to reactivate a customer, a warm inbound lead, or someone who has a high degree of familiarity with you, your company, or your brand

That's the 🎇 power 🎇 of familiarity.

Remember this next time you delay making that sales call, or sending out that email.

✨ Exciting News! ✨

As some of you may know, I’ve been weaving words as a side hustle for years, and I’m thrilled to share that my writing business has recently had a bit of a makeover! With a fresh website and a new look, I’m still the same me — just with a touch more polish and structure now. 😊

I specialize in copy and content marketing writing, with a focus on wellness and travel, but I’ve also had the pleasure of working with various other industries—and I’m happy to continue doing so. Whether you're looking to capture your audience's attention or need compelling content that converts, I’m here to help!

If you or someone you know could benefit from my writing services, I’d love it if you could send them my way. Referrals are always appreciated! 💌

Thanks for your support on this journey—here’s to creating great content together! ✍️✨

www.keylimecopy.com
Here's my new website to share: www.keylimecopy.com

Key Lime Copy Juice up your sales with clear, effective, customer-centric copy Running a business is hard work; don’t make it harder on yourself than it has to be. Let's save you time, trim costs, and boost audience engagement with copy and content marketing writing made just for you. I turn your ideas into com...