Net Conversion

The Net Conversion Annual Partner Summit is officially in the books, and the energy was unmatched. ✨We spent thursday diving deep into our latest consumer survey insights and exploring the “why” behind the data.

A quick thank you to all of our partners (local and out of town) for joining us this year. 

To top it all off, we took the conversation from the boardroom to the green at the Arnold Palmer Invitational. Nothing beats watching world-class golf while discussing the future of our industry with the partners who make it all possible.⛳️🏌️

Last Friday, we swapped our spreadsheets for scissors and glue at our first Moodboarding Workshop! ✂️ We believe that growth isn’t just about the “hustle”, it’s about knowing what makes your heart beat faster. We spent the afternoon creating a soft space for everyone to visualize their next big steps, both in life and at the office. The goal? To help our team feel empowered to take the driver’s seat of their own journey. Whether it’s mastering a new skill or finding more work-life harmony, seeing those goals on paper is the first step toward making them a reality.

AdventHealth needed to move beyond breast cancer awareness to drive life-saving mammogram appointments in Northwest Georgia 🩷

We helped them launch the “Light Your Porch Pink” campaign—a powerful, community-driven initiative that transformed a health call-to-action into a vibrant movement.

🩷 20,400 pink light bulbs distributed (a 42% increase YoY) 
🩷 Lead volume for mammograms skyrocketed to 3x the average during the campaign period.
🩷A robust multi-channel digital strategy, including top-performing Meta and YouTube Shorts, delivered over 851.5K impressions.

We are incredibly proud to partner with a brand like AdventHealth, whose creative, community-centric strategy successfully converts awareness into measurable, life-saving action.

See how this campaign lit up the community and drove critical health outcomes:. Link in bio!

This week, we co-hosted a high-impact Brandformance event alongside our esteemed media partners at Google to ensure we’re redefining brand-performance marketing in today’s landscape.

These are the key takeaways that are driving the future of brand marketing:

📣Partnership and extracting value is the foundation of success is a collaborative approach to growth.

📣YouTube’s strength is that primetime is whatever viewers value, making connection more direct and meaningful than ever.

📣The future of marketing is engaging with “super consumers” and recognizing that an AI Overview is more likely to be clicked if it clearly originates from a Human POV.

A huge thank you to Germano and Schor for generously sharing their expertise on the strategies required to maximize value and enduring impact on YouTube. 

It’s clear that the path to long-term growth is balancing brand building and performance marketing—and YouTube.

Last week, our team gathered for our internal summit to align on our collective vision for 2026. It was more than a meeting; it was a blueprint for the future we’re building as one integrated team. 

Together, we shaped our 2026 mindset, not just through learning, but through reflection, collaboration, and alignment that ultimately laid the foundation for the story we’ll write together in 2026.  👏📈

Our team, alongside our partners, just returned from the Health Summit 2025 in NYC, armed with a new playbook for the future of health marketing. The message was clear: success hinges on a powerful trifecta of AI-driven optimization, authentic creator-led content, and a relentless focus on measuring true incremental impact.

Let’s dive into our breakdown of the key takeaways for health marketers!

🌟 AI & Auction: A Roadmap for Efficiency

🌟 Creative is Paramount: Beyond Just Good-Looking Ads

🌟 Measurement for True Impact: Experimentation Fuels Growth

🌟 Full-Funnel and Beyond: Sustaining Brand Growth

At NC, innovation means staying at the forefront of every new beta and AI advancement. We’re ready to integrate these powerful insights to build the next generation of campaigns for our AdventHealth partners and beyond. Check out our full breakdown of the Health Summit 2025—the link is in our bio! 🔗

The Meta Performance Marketing Summit 2025 was a whirlwind of innovation, and NC was there! 🤯  We’re bringing back cutting-edge insights on AI, creative, and measurement to elevate our clients’ campaigns.

Key takeaways that will transform your marketing:

🌟 Smarter AI for Smarter Campaigns: From Advantage+ to Value-Based Optimization, Meta’s AI is evolving for deeper insights and better results.
🌟 The Power of Creative Diversification: Reels, Partnership Ads, and generative AI are making creative the ultimate targeting tool.
🌟 Unified Measurement & Incrementality: Get a holistic view of performance and truly understand your ad’s impact.

As Meta Business Partners, we’re always ahead of the curve. How will these advancements impact your marketing strategy?

As long-time partners and fanatics of the Orlando Magic, we were so honored to be invited to witness the unveiling of their brand new logo and uniforms at the Kia Center yesterday! What an incredible evolution – a perfect blend of rich history and a bold future. We’re proud to be partners with such a revolutionary team, as their brand continues to evolve and as they continue to reach for the stars! 🚀 🏀

Yesterday, our team was honored to attend the grand opening celebrations of the new Universal Epic Universe Park! 🎉 We were so excited to support our long-time partners, Universal Destinations & Experiences, on this monumental occasion. And let us tell you, this park is anything short of epic! Prepare to have your minds blown!

Google Marketing Live has concluded, and let’s just say that Google is officially cementing AI’s role not just as an assistant, but as your strategic partner. Our take? While AI unlocks unprecedented efficiency and personalization, the human touch remains essential for true creativity and strategic vision.

Here are our top 6 key takeaways from :

🚨 Expanded Ad Placements: Ads are now integrated into AI Overviews and AI Mode on desktop, connecting brands with customers earlier than ever.
🚨 Cinematic Creative AI Tools: New AI models like Veo and enhanced Asset Studio turn static images into dynamic videos and simplify high-quality creative generation.
🚨 Smart Bidding Exploration: AI is now helping uncover high-performing, previously missed search queries for greater conversion opportunities.
🚨 AI Max for Search Campaigns: A new one-click suite bringing advanced AI to Search campaigns for expanded reach and optimized performance.
🚨 Enhanced Marketing Insights: New tools offer clearer, privacy-safe testing, cross-channel analytics, and a unified Data Manager for smarter decisions.
🚨 AI-Powered “Agentic” Tools: Proactive AI agents in Google Ads and Analytics actively create, optimize, and troubleshoot campaigns in real-time.

What are you most excited about? Check out our blog (and yes we cover all the details in our lengthy blog) to read through the full takeaway from GML this year and our POV on how you’ll see these updates affecting the industry. Link in bio 🔗