RollRunner

Weekend Brand Roundup: Top U.S. Pre-Roll Brands by Revenue — 2024 🏆

1️⃣ Jeeter — $245M · 9.96M units · $24.62 avg
2️⃣ STIIIZY — $110.5M · 5.07M units · $21.79 avg
3️⃣ Dogwalkers — $77M · 3.40M units · $22.66 avg
4️⃣ Cali-Blaze — $61.8M · 8.17M units · $7.57 avg
5️⃣ Presidential — $43.3M · 2.58M units · $16.79 avg
🔥 #1 by Units: Dragonfly — 12.34M units · $2.38 avg

What do they all have in common?

Custom branded filter tips at every price point.

The filter tip is a brand communication surface.

Jeeter uses it. STIIIZY uses it. Presidential uses it. Cali-Blaze uses it. Dragonfly uses it — at $2.38 average unit price.

The most price-efficient brand in the category still invests in branded filter systems.

This isn't a premium-only decision anymore. It's what the category expects.

What is your filter communicating?

New York pre-roll sales hit $30.75M in a single month — April 2026.

+47.3% year-over-year.
21.1% share of total cannabis sales.
$369M annualized run-rate.

And the market is still early.

The brands building in New York right now are getting in while there's still room. The ones who wait will be chasing a market that's already established its leaders.

The brand that owns the tip owns the consumer's attention for the entire session.

From the moment they light it to the moment they put it down — the tip is in their hand.

Jeeter, STIIIZY, Presidential, Cali-Blaze, Dragonfly — all of them brand the tip. Not because they have to. Because they understand what that surface is worth.

What's on your filter right now?

Every major pre-roll brand in the U.S. puts their logo on the filter tip.

From $24.62 Jeeter to $2.38 Dragonfly. Every price point. Every major brand.

This isn't a premium-only decision anymore. It's a category standard.

The tip is the last thing the consumer touches. It's in their hand for the entire session. It's what they hand to the person next to them.

That's earned media — either you capture it or you give it away for free.

Which pre-roll format do you think has the most growth ahead?

Drop your take in the comments 👇

The data points to infused as the current revenue leader in the U.S., multipacks as the dominant format in Canada, and hash holes as the fastest-growing connoisseur segment globally.

But there's a lot of room for the category to keep evolving. Where do you think it goes from here?