316 Strategy Group

One of our home services clients called us and said:

"I'm not sure what you're doing on the SEO side of things, but we just had 11 bookings in the same day. We've never had that happen."

That's what happens when visibility turns into demand.

The goal isn't rankings. The goal is filling calendars, generating phone calls, and helping good businesses connect with customers who are actively searching for their services.

Results like this are why we do what we do 🤝

Please join us in welcoming Carlee Zwick to the 316 Strategy Group team as our newest Client Service Associate! 🎉

From the moment we met Carlee, we knew there was something special about her. Earlier this year, she traveled from South Dakota to attend our Built to Win event simply because she wanted to learn more about our people, our culture, and our mission. She made a lasting impression on our team long before she officially joined it.

A graduate of the University of South Dakota with a degree in Marketing, Carlee brings leadership experience, a passion for serving others, and a genuine ability to build meaningful relationships.

We're excited to have her on board and can't wait for our clients and partners to get to know her.

Welcome to the team, Carlee! 👏

316 Strategy Group Welcomes Carlee Zwick as Client Service Associate 316 Strategy Group announces the hiring of Carlee Zwick as Client Service Associate. Learn how her leadership background, marketing experience, and relationship-driven approach will support clients across Omaha and beyond.

A look behind the scenes of a recent shoot 📸

Our photographer, videographer, and social media team came together to capture content for an exciting new women's athletic apparel brand, and we're incredibly grateful to be part of the journey. We love working alongside this client and helping bring her vision to life.

Seeing a brand take shape from the ground up is one of the most rewarding parts of what we do 🤍

Another sneak peek of something we've been working on behind the scenes 🎥

A lot of planning, filming, and creative problem solving goes into bringing a project to life, and this one has been especially fun to work on.

We're excited to share the final result soon. Stay tuned 👀

What if you could see your next marketing campaign before spending thousands of dollars producing it?

What if you could see the story, the visuals, the camera angles, the messaging, the mood, and even the finished video concept before a single day of filming?

That's exactly what you're looking at.

The storyboard and video attached were created by our team at 316 as a quick AI-powered concept.

A few years ago, creating something like this would have required days of planning, multiple creative meetings, storyboarding sessions, designers, and production teams.

Today, AI allows us to move from idea to visualization in a fraction of the time.

This doesn't replace strategy.

It doesn't replace creativity.

It amplifies both.

Imagine seeing a cinematic concept for your business before committing to a campaign.

A recruiting campaign.
A brand awareness campaign.
A product launch.
A company story.
A social media series.

Would you like to see what AI thinks your next marketing campaign could look like?

Drop your company name below or send us a message.

We'll choose a few Omaha businesses and create a complimentary AI storyboard and concept video for you.

The future of marketing isn't coming.

It's already here.

Important Google Update for Business Owners:

On May 21, Google officially released its May 2026 Core Update.

And if history repeats itself, many sites will likely see significant volatility over the next few weeks.

Core updates are becoming increasingly tied to:

Content quality
Authority signals
User intent alignment
AI search behavior
Brand trust and entity strength

This is especially important right now because Google’s AI-driven search experiences continue expanding alongside traditional rankings.

That means visibility shifts may not always look like simple ranking drops anymore.

You may see changes in:

Organic traffic quality
AI Overview visibility
CTR behavior
Branded search demand
Conversion patterns

The biggest mistake companies make during core updates? Reacting too quickly with aggressive changes before the rollout finishes.

We help our clients navigate these changes all of the time, and the results speak for themself.

If you want help evaluating how this update impacts your SEO and AI visibility strategy…reach out to us.

Two years ago, we adopted the median at 114th & Center.

At the time, it was one of the most overlooked spots in the neighborhood. We removed a truckload of trash, pruned trees, cleared volunteer growth, planted flowers, and started the long process of bringing it back to life.

Like most worthwhile projects, progress hasn't been perfectly linear.

For every flower that blooms, someone tosses a cigarette. For every area we clean up, a bottle, sign, fast-food wrapper, or some other surprise appears a few days later. It's often two steps forward and one step back.

But over the last two weeks, our team has spent more time working on the island, and it's finally starting to take shape.

The roses are thriving. The wildflowers are coming back. The trees are healthier. And what was once an eyesore is slowly becoming something the neighborhood can be proud of.

We share it because small improvements matter. Communities get better when people decide to take ownership of the spaces around them.

If you're stopped at the light at 114th & Center, take a look. It's still a work in progress, but we're proud of how far it's come.

🌹 Omaha deserves more flowers and fewer Fireball bottles.

One of these photos has generated 20,622,190 views.

What do these photos have in common?

Every single one of them has generated more than 1,000,000 views on Google.

And every single one was photographed and uploaded to Google Business Profiles by our team at 316 Strategy Group.

The biggest surprise?

Most business owners still treat their Google Business Profile like a digital phone book listing. In 2026, it's much more than that.

Google, AI Overviews, ChatGPT, Gemini, Perplexity, and other large language models are constantly looking for signals that a business is active, relevant, trustworthy, and current. Fresh photos, updated content, reviews, and engagement all contribute to that digital footprint.

One photo we uploaded for a local business has now exceeded 20 million views. Think about that for a moment.

20 million opportunities for someone to discover a business.

If your Google Business Profile hasn't been updated in months, you're missing one of the most powerful local marketing assets you already own.

The businesses winning today aren't just optimizing for search.

They're optimizing for discovery.

📍 Google Maps
📍 AI Overviews
📍 ChatGPT
📍 Gemini
📍 Perplexity
📍 Local Search Results

Your next customer may never visit your website first.

They may discover you through a photo.

The ice cream was melting faster than we could film it 🍦

What seems like a simple video idea often comes with a few challenges behind the scenes. Between the summer heat, melting ice cream, and trying to get every shot before it disappeared, this one kept us moving.

We had a fun afternoon creating content and making the most of a hot day ☀️