Our team of highly skilled and trained engineers and designers deliver Genius Within.
Setpoint has a 25+ year history successfully designing and implementing custom rides and world-first attractions for the top amusement and theme parks across the globe. In 1991, two former Arrow Dynamics engineers decided to create their own company. The thesis was simple: develop a culture that delivers reliable, safe, and honest engineering services. By starting with a culture rather than a prod
uct, the engineers, later known as "The Joes", believed that success would follow. One year later it did and after countless hours of research and trial and error, "The Joes" founded Setpoint Inc: A fully tailored engineering service and product provider for the amusement and automation industries. Much has changed since that historical decision, but “The Joes” and team members at Setpoint continue to draw upon our foundational values of culture before product. Commitment to excellence, a quickened and on-time engineering process backed by integrity, and a willingness to check ALL “egos at the door” has served as the backbone to our success. It’s a fact that our engineering and business philosophy has established a reliable formula for over three generations of competitors. From two men strategizing in a library, Setpoint is now a globally recognized brand. With a blend of mature experience and young talent, Setpoint boasts over 160 years of combined engineering, fabrication, and project management experience for amusement and automation applications. In addition to the countless automation system designs for customers like Autoliv (airbag propellants), Duracell (batteries), and Tesla (electric automobiles), Setpoint has participated in over 80 major amusement rides, many of which were highly complicated, custom, one-off projects that had to work from day one – no exceptions!