RICH LTD.

Perspective from the Trenches on Productivity, Performance, and Life You may have heard of the American reality TV series called Undercover Boss which first aired in 2009 and went on to win several Emmy Awards for Outstanding Reality Program. The show featured executives at well-known companies who go undercover as an entry-level employee to learn about how things really work on the ground level of their companies....

What I Learned from Working on the Front Lines of a POP Display Project Working in the trenches of a POP display assembly and fulfillment project opened my eyes and changed my perspective on productivity, performance, and people.

Creating successful merchandising programs in brick-and-mortar retail stores is not easy. Navigating the intensely competitive retail landscape, capturing the attention of distracted and hurried shoppers, complying with retailer requirements, creating a compelling brand identity, and making the numbers work are all part of the challenges faced by both well- established and newly emerging brands. In today’s post we’ll look at 5 timeless truths that help to drive success of retail merchandising programs....

Point-of-Purchase Displays: 5 Timeless Truths that Drive Retail Success Creating a successful point-of-purchase display program can be tricky. Being mindful of these 5 merchandising truths can increase your chances of success.

On the morning of August 7th, 1974, French highwire artist Philippe Petit drew worldwide attention when he walked back and forth for 45 minutes on a thin wire connecting the Twin Towers of the World Trade Center in New York City, the same towers that were destroyed by terrorists on September 11th, 2001. As a large crowd gathered on the streets 1,312 feet beneath him, Petit made 8 passes during which he walked, danced, laid down on the wire, and saluted his audience below from a kneeling position....

Custom Store Fixtures: An Inside Look at the Pioneering Feat to Create Wayfair’s First Large-Format Store Creating an immersive shopping experience for Wayfair’s 1st large-format store required a wide range of over 3000 beautifully crafted custom store fixtures.

This is a story about the transformational impact of effective retail store design on a small hometown pickleball shop in Southern California. It was about 15 years ago that my wife invited me to participate in a Saturday afternoon pickleball clinic at a local tennis club known as “Bobby Riggs.” I had never heard of pickleball at the time and wasn’t too excited about spending 2 hours with 50 strangers trying to learn a new sport....

The Story Behind the Budget-Friendly Pickleball Retail Store Design that Drove a 6-Fold Increase in Sales Budget-friendly store design can still drive significant increases in product sales. Learn how we drove a 6-fold sales increase for a local pickleball shop.

In this 2-part blog series, we’ve been exploring the topic of exceptionalism as it relates to creating a custom POP display. We all know mediocrity when we see it- me-too, ho-hum, so what. Similarly, we know exceptionalism the instant we see it. Think about the introduction of the iPhone in 2007, landing on the moon for the first time in 1969, and Michael Phelps’ 8 gold medals and 7 world records at the 2008 Beijing Summer Olympics- all indisputable examples of exceptionalism....

When It Comes to Your Custom POP Display, Strive for Exceptionalism-Part II Exceptional custom POP displays must be unique and superior to the competition. These four exceptional POP displays will inspire you toward exceptionalism.

One of the great mysteries of retail life is why so many aspiring brands settle for mediocrity when it comes to the design and ex*****on of their custom POP display. In our work with thousands of brands over the last 35 years, we have seen this over and over again. Some brands arrive at mediocrity because they mistake their display program as a cost instead of an investment....

When It Comes to Your Custom POP Display, Strive for Exceptionalism-Part I Creating an exceptional custom POP display requires both differentiation and superiority. Check out these examples and the basis for their exceptionalism.

We refer to it as situational design. That is, a great retail POP design is highly dependent not only on the objectives of the brand but also on the retail environment in which the display will live. The sunglass/eyewear category is large, highly competitive, and unsuspectingly complex. Its complexity derives from the fact that eyewear is both a functional and a fashion item as well as a destination and an impulse item....

Creating the Right Retail Eyewear Display for the Right Retail Environment There are many different types of sunglass and eyewear displays. Designing the right display depends on brand objectives and the target retail environment.

I shop at Sprouts every Saturday. Like a good shepherd checking on his flock, I always make it a point to look for the Tieman’s Coffee POP display we made over 9 years ago. Sometimes I have to go out of my way to find it. One week it’s in the coffee aisle, and the next week it might be in a completely different section of the store....

The Secret to Generating a 30,000% Return on Your POP Display Investment Discover the secrets of generating an extraordinary return on investment of your POP display and learn about the underlying merchandising best practices.

The chief objective of visual merchandisers is to capture shopper attention, captivate shoppers intellectually and emotionally, and ultimately convert them from shoppers to customers. Delivering on the 3 C’s- capturing, captivating, and converting- is becoming an increasingly difficult challenge in today’s highly competitive, visually noisy retail landscape where hurried and distracted shoppers no longer read but instead are obsessed with, or perhaps, possessed by their cell phones and social media....

Using the Power of Dimension to Increase the Impact of Your Custom POP Display Adding dimensional graphics or 3D architectural panels to your custom POP display or store décor can help capture shopper attention and elevate your brand.

If you are thinking about creating a retail floor shelf display, it always makes sense to start the design process by asking 3 questions: What are my merchandising objectives? What do I want the display to communicate about my brand? What can I afford to spend on the display to achieve an attractive return on investment? Being able to answer these fundamental questions will help to ensure an efficient design process while also maximizing your chances for retail success....

Design Your Retail Floor Shelf Display to Meet Your Merchandising, Branding, and Budget Objectives Creating the right retail floor shelf display requires careful consideration of your merchandising, branding, and budget objectives. See our 10 examples.

About 15 years ago our Director of Operations asked if she could bring in her younger brother Tim to help in the warehouse during the summer. Fresh out of high school, Tim earned minimum wage and assisted in packing and doing a variety of odd jobs. One afternoon our head designer Will needed a break, so he started a makeshift game of baseball in the warehouse....

Using POP Displays to Tell a Story Storytelling is becoming more important as a way to stand out at retail. Learn how you can use POP displays to tell your brand’s story and win customers.

You may have seen the YouTube video of the blind man sitting cross-legged on a city street in London. A tin cup sits in front of him, and to his side is a cardboard sign that reads, “I’m Blind. Please Help.” Occasionally, someone drops a few coins into his cup, but for the most part he goes unnoticed. A young woman passes by and then turns around, grabs his sign, and writes on the back “It’s a Beautiful Day and I Can’t See It.” She places the sign next to the blind man....

Words Matter in Building This Experiential Boutique Retail Store Creating a unique boutique retail store experience requires great fixture design tailored to a target demographic, the right décor, and proper space planning.