GradComm
Share
GradComm is a marketing and branding agency that works exclusively with community colleges and public education partners.
What if career education could solve more than a student’s career goals? 👀
It can help businesses find the talent they need, strengthen local economies, and create stronger pathways from education to employment.
We partnered with the Orange County Regional Consortium to create an animated explainer video showing how community college career education connects students, employers, and workforce needs.
Because career education isn’t just about preparing students for a job. It’s about preparing communities for what’s next.
Have a video idea for your college? Send us a message and let’s bring it to life. 💬
Should you buy another list to reach more prospective students? 🤔
Before you spend $10,000, $15,000, or $20,000+ on more audience data, ask this first: Are we fully using the audience intelligence we already have?
Google, Meta, YouTube, LinkedIn and other platforms already provide valuable signals about what prospective students are searching for, watching and engaging with.
In this month’s Client Question of the Month, GradComm CEO Cheryl Broom shares why sometimes the smartest strategy isn’t adding more. It’s getting more out of the tools you already have.
Want to compare notes? Connect with Cheryl on LinkedIn.
Does every department on your campus need its own logo? 👀
When departments, programs, initiatives and events all create their own visual identities, a college can quickly end up with dozens of disconnected marks.
The result? A brand that’s in visual competition with itself.
But when a campus team asks for its own logo, the real need may not be about design at all. And simply saying “no” can miss an opportunity to understand what they’re really trying to accomplish.
🎧 In this month’s Higher Ed Conversations Quick Take, GradComm CEO Cheryl Broom reads Chapter 1, “Don’t Tell Marketing,” from her new book, Marketing Is Mission Work, and explores why campus teams go rogue and how marketers can better understand their needs and become strategic partners from the start.
Listen now: https://gradcomm.com/podcast-ep-85-quick-take-dont-tell-marketing-why-campus-teams-go-rogue/
09/18/2026
At Work vs. Out of Office: GradComm Edition 🕐☀️🏖️
09/18/2026
The fall conference season has officially kicked off, and what a great few days at the 2026 PRIMA Conference! 🎤✨
GradComm CEO Cheryl Broom joined public relations, communications and marketing professionals from across the North Carolina Community College System for three days of learning and connection.
Cheryl took the stage for “When Enrollment Problems Aren’t Marketing Problems,” exploring how colleges can look beyond marketing to identify barriers in the student journey.
Thank you to everyone who joined the conversation, shared ideas and spent 90 minutes (yes, 90! 😉) with us. We loved the energy and thoughtful discussion!
Time to spill some tea. ☕️
09/10/2026
Want better visibility in AI search? Start with the SEO fundamentals.
As more prospective students use AI tools to research and compare colleges, clear, consistent, easy-to-understand content matters more than ever.
In her latest blog, Brittany Weisensale, Client Success Manager at GradComm, recommends starting with four key areas:
🔹 Build clear, complete program pages. Make essential information about cost, length, format, outcomes, transfer options, and support easy to find.
🔹 Answer the questions students actually ask. Create content around student intent and everyday language—not just institutional terminology.
🔹 Keep information consistent across digital channels. Your website, catalog, directories, social profiles, and other public sources should tell the same story.
🔹 Make key information easy to understand and summarize. Clear, well-organized content helps students find answers, and helps AI tools accurately interpret your college.
AI may be changing how students search, but strong SEO is still the foundation.
💡Want to learn more? Read Brittany’s full blog, Why AI Visibility Starts with Strong SEO.
09/04/2026
You’ve been in this meeting before.
Someone asks, “Should we be on Amazon?”
Then WhatsApp comes up. Then Nextdoor. And before the meeting ends, someone asks, “Are we doing enough on LinkedIn?”
Sound familiar? No marketing team wants to miss an opportunity, but being on more platforms doesn’t necessarily mean better marketing.
Before adding another channel to your mix, here’s what you should consider.
Stop trying to go viral. 👀
In the latest Higher Ed Conversations episode, Vance Morris shares a reminder every higher ed marketer needs to hear: Focus on creating an experience that delivers real value, entertainment, and WOW factor, and give people a reason to talk about it.
👉 For colleges, that can be surprisingly simple. Create experiences that are authentically yours. Get students excited. Pay attention to the small moments that make students feel welcomed, valued, and connected.
The best marketing moments aren’t always manufactured. Sometimes, they’re the result of creating an experience worth sharing.
🎧 Listen to the full episode, What If Colleges Designed the Student Experience Like Disney?
https://gradcomm.com/podcast-ep-84-what-if-colleges-designed-the-student-experience-like-disney/
09/01/2026
Keeping it chic 💅
Click here to claim your Sponsored Listing.
Category
Website
Address
Oceanside, CA
92056