Essential Oxygen

Our hottest summer event is live! 20% off SITEWIDE. The premium oral care routine you love, the non-toxic household cleaners that actually work, and the food grade hydrogen peroxide that powers both.

Use code SUMMERVIBES at checkout.

Ends June 26th @ 11:59pm PST.

We are giving away our Organic Oral Care Starter Kit to one winner PLUS two of their tagged friends! Because good friends share the good stuff. 💙

Inside each kit: Our 3-step Pristine Protocol, a travel-friendly BR Organic Mouthwash, two organic bamboo toothbrushes, and a toothbrush travel case.

To enter:
1. Follow Essential Oxygen
2. Like this post
3. Tag 2 friends you’d love to surprise with a FREE Essential Oxygen Oral Care Kit

Want a bonus entry? Share this post to your stories and tag us.

Winners will be chosen on June 20th. Open to US residents only. Good luck to everyone and happy Oral Health Month!

Hydrogen peroxide has been used in oral care for more than a century. But here’s what most people don’t know: not all hydrogen peroxide is the same.

The chemistry is straightforward. When hydrogen peroxide contacts bacteria in your mouth, it breaks down into water and oxygen. That release of oxygen creates the familiar bubbling effect, lifts debris, reaches areas brushing can’t, and helps freshen the mouth, support healthy-looking gums, and reduce surface stains over time.

The problem isn’t hydrogen peroxide itself. It’s the version most of us grew up with. Brown bottle hydrogen peroxide is stabilized with chemical additives to extend its shelf life. Those stabilizers are what you want to keep out of your mouth, not the peroxide.

That distinction is exactly why Kate Linforth started Essential Oxygen. Food-grade, additive-free hydrogen peroxide does the same work this ingredient has been doing for over a hundred years, without the chemical baggage that comes with the drugstore version.

Sometimes the oldest ingredients are worth keeping, it’s just a matter of getting the formula right.

When our founder, Kate Linforth was deep in research mode trying to save her own teeth, she kept coming back to one ingredient: hydrogen peroxide. Not the brown bottle under the sink, which contains toxic stabilizers. The food grade version. Pure. Powerful. The same standard of purity we expect from our food.

What she discovered is that hydrogen peroxide has been used for over a century in oral care for good reason. When it meets the bacteria in your mouth, it releases oxygen, which is nature’s original way of cleaning. The result was something her dentist could see in just a month.

That discovery became the cornerstone of every product we make.

Our full story is linked in bio.

Ever wonder why peppermint feels so refreshing?

It’s not just the flavor.

Peppermint contains menthol, a naturally occurring compound that activates cold-sensitive receptors in your mouth. That’s what creates that unmistakable cooling sensation and “fresh breath” feeling and one reason peppermint has been used in oral care for centuries.

At Essential Oxygen, we use organic peppermint oil, not synthetic flavorings. We believe ingredients should do more than taste good. They should contribute to the overall experience of a clean, refreshed mouth.

Combined with food grade hydrogen peroxide and organic essential oils, peppermint helps create the invigorating feeling that has made BR Organic Mouthwash + Brushing Rinse a customer favorite for more than 20 years.

EssentialOxygen

Some ingredients have centuries of credibility. Eucalyptus oil is one of them.

Derived from the leaves of the eucalyptus tree, eucalyptol is the naturally occurring compound behind that distinctive cooling sensation and clean, green aroma that people have turned to in oral care and wellness for generations. It is not a trend, it is a time-tested ingredient that works.

In our BR Organic Mouthwash + Brushing Rinse, organic eucalyptus oil joins food grade hydrogen peroxide and pure essential oils in a formula built around one principle: every ingredient earns its place.
No alcohol. No artificial ingredients. Nothing added just to look good on a label.

Plot twist: the best thing she did for her smile today happened this morning.

BR Mouthwash + Brushing Rinse. Oxygen-powered & still going strong hours later💪

The best way to build momentum for your oral care routine is finding a product that works.

Why do we use food grade hydrogen peroxide in our cleaners?

Because it’s powered by simple chemistry. As it helps lift away germs and grime, hydrogen peroxide naturally decomposes into water and oxygen.

No toxic residues.
No synthetic fragrance.
No petroleum-derived ingredients.
Just a biodegradable formula designed with both performance and people in mind.

For the surfaces kids touch, pets nap on, and families live around every day, that matters deeply to us.

That’s why we believe in creating cleaning products that are effective, thoughtfully formulated, and safe for the environment.

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