S50

Award-winning work for a cause that matters.

Our social campaign with recognized at the Cancer Awareness Advertising Awards, was designed to do more than raise awareness, it was built to help women better understand hereditary cancer risk and the power of comprehensive cancer testing.

Take a look at some of the creative that brought the campaign to life.

This week, we’re bringing together leaders across healthcare and life sciences for a complimentary three-part virtual event on how women’s health is communicated and how it needs to evolve.
 It’s About Time.
🗓 February 3–5
👉 Save your spot and listen in at the link in bio

Holiday traditions are basically UGC passed down through generations: someone created it, someone loved it, someone shared it, and suddenly it’s “what we always do.”

Brands don’t own traditions, people do.

We approach our work like this at S50. Make something worth passing on.

“I don’t think our goal is to be the best on the internet,” said Megan Julian, Los Angeles Chargers senior director of digital and social media, “but our goal is to build generational fandom on the internet.”

Their team knows what a lot of marketers still don’t: relevance lives in culture. And when your consumers are rabid fans - way more choosy and violently brand loyal than most consumers - this is no small feat. 👏 👏 👏

Read more in the Los Angeles Times
https://www.latimes.com/sports/chargers/story/2025-05-15/chargers-social-media-nfl-schedule-release

Meet the Chargers content team winning the schedule release 'Super Bowl' The Chargers' social media team has a reputation for being among the NFL's best when it comes to engaging fans, and the schedule release is their Super Bowl.

Tighter rules don’t kill creativity, they demand more from it.

For agencies like ours, this isn’t a roadblock – it reaffirms our belief and practice that a culture-first, consumer mindset should drive health communications. The most exciting work in pharma isn’t in 60-second TV spots crammed with disclaimers; it’s in digital storytelling, social experiences, and doctor conversations that educate and empower without the overwhelm.

What new advertising rules may mean for pharma companies The Trump administration’s crackdown on direct-to-consumer pharma ads could make TV advertising “very expensive and very difficult,” one expert said.

Rise and shine after 'Reset Your Appliance Clock Weekend'! One extra hour to caffeinate and ideate.

What’s in your cup?

Impressions: 1 bazillion
Conversations: all of them
Growth: yes
Creative is our everything.

S50 art director Paul Chew and his new wife Christina made DIY Halloween costumes so good they ended up on TODAY with Jenna & Friends. Proof that great ideas don’t just live in 2D.

This one was truly a labor of love. Huge shout out to our team, and to our amazing partners at CCRM Fertility for believing in the vision of design and craft being able to change outcomes in fertility.

https://www.ccrmivf.com/

CCRM Fertility Clinic and IVF Clinic | CCRM Fertility CCRM Fertility is a leading fertility clinic network with numerous locations throughout the United States and Canada. Start your journey by inquiring about services and treatment options near you.

Lights, camera, compassion.💡🎥
A quick peek behind the scenes of our latest campaign, “Us”.

Brilliant creative doesn’t just live 'in feed'. It lives in the conversations it starts, as a thought-provoking work of art.

Visually arresting.
Culturally relevant.
Worth a discussion.

👏👏👏

We’re in a new era where AI can create chaos just as easily as it can provide clarity. The key for brands is balance, using AI as a tool for insight.

Cracker Barrel’s logo controversy was driven by bots Research from PeakMetrics found that 44.5% of X posts about the Cracker Barrel rebranding controversy were posted by bots