FrontLine Marketing

“Sampling is a tried-and-true strategy to drive trial and conversion, but the pandemic permanently changed the availability and approach of traditional in-store sampling programs, making it much more difficult for CPG brands to reach consumers,” said Derek Bowen, President, Marketing Services, North America at Acosta.

Learn More about the FrontLine Marketing Direct-to-Consumer Sampling Program, powered by Sampler, by emailing Chris Frazier at [email protected]

Read More: https://www.cpgmatters.com/marketwatch

MarketWatch

Did you know FrontLine Marketing offers sampling solutions for a wide range of brands? Engage your target consumer with product samples through our direct-to-home consumer sampling programs.

Learn more by emailing Chris Frazier at [email protected]

FrontLine Marketing is excited to launch our newest program, FrontLine Marketing , powered by Sampler, a direct-to-home, highly targeted, consumer sampling program!

Learn more by emailing Chris Frazier at [email protected]

Thank you Progressive Grocer for sharing the news! https://progressivegrocer.com/sampling-goes-online-too-pandemic-era

Sampling Goes Online, Too, in Pandemic Era Acosta's consumer marketing division is teaming with a technology provider to offer at-home sampling

To thrive in the retail industry, grocers will need to place a stronger emphasis on curating an for customers. Our retail partner, H-E-B, is doing just that with many "unique departments and elements that differentiate the Texas-based retailer from a typical supermarket chain"

Read more: https://pathtopurchaseiq.com/store-spotlight-h-e-b-plus?utm_source=omeda&utm_medium=email&utm_campaign=NL_P2PIQ_Newswire&utm_keyword=&oly_enc_id=1883B7210456D4F

Path to Purchase Institute

Store Spotlight: H-E-B Plus! H-E-B Plus stores range in size from 120,000 to 180,000 square feet and devote about one-fourth of their space to non-grocery categories. Stores carry a full assortment of grocery and health & beauty items, as well as roughly 40,000 additional SKUs of general merchandise.

With in-store weekend visits up 10% and visit duration flattening out, grocery shoppers are clearly returning to normal routines and patterns.

Read More: https://www.placer.ai/the-square/quarterly-indexes/grocery/?utm_campaign=Weekly%20Digest%20Emails&utm_medium=email&_hsmi=122073462&_hsenc=p2ANqtz-9ScsWul7khtpY4D6OcAZLUDdPbXq6rj-cleyo8DuFbOT0PI_c4KfQEzihKs0BCqpBNV6oLRb77LvFgck3-CQ9XpAOCMmnzAOs9DwMqyvCuYiz6FzI&utm_content=122054094&utm_source=hs_email

Placer.ai

2021 Q1 Grocery Index Report | The Square by Placer.ai Placer.ai's 2021 Q1 Grocery Index report brings you access to the latest data surrounding the overall grocery sector and individual brands.

Checkout is a stage in the grocery journey where shoppers are happy to discover items they forgot they needed or that they want to try.

Retail Dive: Retail News and Trends

Source: Retail Dive: Voice of the Industry: Building Bigger Baskets by Engaging Shoppers, February 10, 2021

45% of shoppers use less cosmetics than they did pre-COVID. As the world continues to open back up, will need to restock on their essential cosmetic products.

Find out how to drive awareness and trial for your cosmetic brand by visiting www.FrontLineMarketing.com or email Chris Frazier at [email protected]

Source: Acosta Shopping Insights During the COVID-19 Pandemic, Feb 2021

Acosta

Shoppers will continue to purchase groceries and cook at home until they feel comfortable and safe enough to dine in at a restaurant.

Source: Acosta Shopping Insights During the COVID-19 Pandemic, Feb 2021

Acosta

Want to drive incremental sales for your brand?

Visit www.FrontLineMarketing.com or email Chris Frazier at [email protected]

Source: Acosta Shopping Insights During the COVID-19 Pandemic, March 2021

Acosta

Very proud of our client, Unilever, taking large strides toward and over in the UK!

Read More: https://www.bbc.com/news/business-56331524?utm_source=morning_brew

Unilever drops word 'normal' from beauty products The owner of Dove and Vaseline will remove the word from about 200 products in a push for inclusivity.