Chasing Sunrises
These organisations are proactive and sensitive to signals of change, always alert to the next market opportunity - the next sunrise!
'Are you chasing sunrises or admiring sunsets?'
When it comes to thinking about the future, there are two types of organisations - Those that chase sunrises, and those that admire sunsets. If the continuous cycle of day and night is a metaphor for change, then the sunrise represents new opportunities and the sunset represents the status quo of today. Organisations that chase sunrises acknowledge
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