Softies
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Explore loungewear and sleepwear that feels like a dream. The Softies’ story begins in 2005 in Minnesota. Softies was born.
After 40 years of working in women’s clothing sales and manufacturing, Dennis Murphy, with the help of his wife, Peggy, decided to start his own company. Dennis had been working with his long-time designer, Lily, on a new fabrication that would regulate body temperature, wick perspiration, and maintain its incredible softness for the life of the garment. When Peggy was diagnosed with leukemia in 2
06/16/2026
WEEKLY SOFT DROP ✨
Enjoy 75% OFF Rib Dream today only ☁️
06/15/2026
Made to layer, style, and wear on repeat all season long 🤍
06/11/2026
Meet your new warm weather uniform ☀️
The Terry Relaxed V Neck with Short Set is soft, breathable, and effortlessly put together with an all new fabric, silhouette, and colors made for sunny days ahead 🤍
06/09/2026
WEEKLY SOFT DROP 💫
Meet your new favorite lounge set in Vintage Velvet 🤎 Cozy, elevated, and the kind of soft you’ll want to live in from morning coffee to late-night plans.
Get this set for 75% OFF today only!
Vacation fits secured ✈️✨
06/05/2026
Soft, airy, and made for slow days in the sweetest shade of sky blue 🩵
06/04/2026
Say hello to Warm Sand 🤎
A soft, grounded neutral designed to make every day feel a little more effortless. Cozy enough to lounge in, elevated enough to wear beyond the house ✨
06/02/2026
WEEKLY SOFT DROP ✨
The cozy set you’ll pack first and wear on repeat 🤍 Soft enough to lounge in, cute enough to wear out, and effortless from morning to night.
Enjoy 75% OFF the Marshmallow Shawl Collar Top with Full Pant today only! Comment SOFT DROP for the direct link.
Soft, striped, and exactly where we want to be 🫶
05/28/2026
The Pointelle Ballet Cardigan is the layer you’ll reach for again and again. Designed to mix, match, and create a set that’s uniquely yours 🤍
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Address
6573 Warren Drive
Norcross, GA
30093