Plusable
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Some stories deserve to be told.
Others deserve to be lived.
For 39 unforgettable days, we had the privilege of telling the story of the FIFA World Cup Newark Fan Village - a story that became so much bigger than football.
As the official public relations and media team behind this historic activation, Plusable had one mission: to showcase Newark to the world through authentic storytelling. Every interview, every photograph, every reel, every media placement, and every fanโs smile became part of a narrative that redefined how millions of people experienced our city.
โฝ 144,000+ visitors
๐ More than 7 million organic social media views
๐บ More than $15 million in earned media value
๐ฐ International media coverage that put Newark on the global stage
๐งก Countless memories that will last a lifetime
But our greatest achievement wasnโt measured in numbers.
It was helping the world see what weโve always knownโthat Newark is a city of resilience, culture, diversity, hospitality, and pride. A city that welcomed the world with open arms.
To our client Newark Fan Village, partners, elected officials, sponsors, media, creators, performers, vendors, and every person who trusted us to help tell this incredible storyโthank you.
This wasnโt just a campaign.
It was history.
And weโre honored that Plusable helped write one of Newarkโs greatest chapters.
๐ฅ PLUSABLE
07/16/2026
๐Weโre beyond honored and incredibly grateful to share that Plusable has been recognized with THREE Platinum Awards in the CommunityVotes Newark 2026 awards!
๐ฅ Platinum โ Digital Marketing
๐ฅ Platinum โ Social Media Marketing
๐ฅ Platinum โ Videography
These awards are a reflection of the passion, creativity, and dedication our team brings to every project. From developing impactful digital marketing strategies and engaging social media campaigns to creating compelling video content, our mission has always been to help our clients tell their stories, grow their brands, and make a lasting impact.
To everyone who nominated us, voted for us, trusted us with your vision, and supported our journeyโthank you. Your confidence in our work inspires us every single day.
Weโre especially proud to be recognized in Newark, a city filled with innovation, entrepreneurship, culture, and community. Itโs a privilege to work alongside so many incredible organizations, businesses, and leaders who are helping shape Newarkโs future.
Hereโs to continuing to create, inspire, and deliver results that matter. The best is yet to come!
06/17/2026
๐ง ๐ง๐ข๐ ๐ข๐ฅ๐ฅ๐ข๐ช ๐๐ง ๐ง๐๐ ๐ก๐๐ช๐๐ฅ๐ ๐๐๐ก ๐ญ๐ข๐ก๐๐ง
Join us right after the Portugal vs. DR Congo game for a FREE performance by world-renowned DJ Ride - brought to you by for 2026.
Directly from Portugal, DJ Ride is a 4x IDA World Champion and one of the worldโs top turntablists, known for his lightning-fast scratching, innovative routines, and elite technical skill. As a member of the Beatbombers, he has represented Portugal on stages and in competitions around the globe.
๐
Tomorrow right after the Portugal vs. DR Congo game๏ฟฝ๐ Newark Fan Village, Newark, NJ๏ฟฝ๐ FREE Admission โ No ticket required
Experience great music, community, and unforgettable energy in the heart of Newark after the match, thanks to North to Shore and all its partners.
โฝ๐ As Newark welcomes the world for the FIFA World Cup 2026, weโre proud to be working with to help tell the stories of the people, culture, businesses, and community that make Newark so special.
๐ Find the Plusable team at the Newark Fan Village Media Corner throughout the 39-day activation. Stop by, say hello, and discover everything happening at the Fan Village.
From watch parties and family-friendly activities to the authentic flavors that have earned Newark the title of Americaโs Authentic Food Capital, and the vibrant cultural experiences that define Newark, the Newark Fan Village is the place to be this summer.
โฝ One city. One community. One beautiful game.
05/24/2026
๐ฅ Talent takes work. Talent takes discipline. Talent takes sacrifice.
Young people chasing greatness deserve to be seen, supported, and celebrated โ and Yoell Cooper is a true example of what happens when hard work meets purpose.
On June 6, Yoell steps into the ring at Prudential Center, representing youth, dedication, and the power of staying focused on a dream.
Letโs show up and support the next generation. Support the youth. Support the work behind the talent.
See you June 6. ๐๐ฅ
Editorial photography by
05/22/2026
๐โฝ๏ธ๐ฝ๏ธ ๐ฆ๐๐ฉ๐ข๐ฅ ๐ก๐๐ช๐๐ฅ๐ ๐ฎ๐ฌ๐ฎ๐ฒ | ๐๐๐ข๐๐๐ ๐ง๐๐๐๐ก๐ง. ๐๐๐ข๐๐๐ ๐๐ข๐ก๐ก๐๐๐ง๐๐ข๐ก๐ฆ.
๐ ๐๐ฉ๐๐ก๐ง
๐ฃ๐ฅ๐๐ฆ๐๐ก๐ง๐๐ ๐๐ฌ
Savor Nelson Soares was honored to welcome Executive Chef Nelson Soares (), the internationally recognized culinary force behind SULT Rio de Janeiro, Brazil and SULT Cascais, Portugal whose work continues to elevate Portuguese and Brazilian gastronomy on the global stage.
Chef Nelsonโs presence brought international culinary excellence to Newark while reinforcing something deeply important โ food has the power to connect cultures, create opportunity, and build bridges across communities.
From engaging with culinary students and supporting local restaurants to participating in conversations shaping the future of food, hospitality, and global collaboration, Chef Nelson Soares embodied the spirit of what Savor Newark represents.
Thank you, Chef Nelson Soares, for sharing your talent, time, and passion with Newark. We are honored to have welcomed you to our city and grateful for your commitment to building global culinary connections.
๐ฆ๐ฎ๐๐ผ๐ฟ ๐ก๐ฒ๐๐ฎ๐ฟ๐ธ ๐ฎ๐ฌ๐ฎ๐ฒ was done in partnership with โข โข โข โข โข โข โข .restaurante โข .cascais
Made possible by โข โข โข โข โข โข โข โข โข โข โข โข
Newarkโs story deserves to be told โ and weโre here to amplify it.
๐ฝ๏ธ by
05/21/2026
๐โฝ๏ธ๐ฝ๏ธ GLOBAL COLLABORATION. LOCAL IMPACT.
During his visit to Newark for Savor Newark 2026 โ thoughtfully curated and produced by Plusable and proudly presented by Invest Newark โ Executive Chef Nelson Soares , the internationally recognized chef behind SULT Rio de Janeiro and .cascais, spent time with students at Newark Vocational High Schoolโs Culinary Academy, reinforcing the importance of global collaboration, mentorship, and creating pathways of opportunity for the next generation.
Food has the power to connect cultures, open doors, and inspire opportunity. By creating international partnerships and exposing young culinary talent to global industry leaders, Newark continues to invest in workforce development while preparing its youth to compete on a global stage.
Initiatives like these strengthen meaningful connections between Newark and international culinary communities โ helping position Newark as Americaโs Authentic Food Capital while creating opportunities that extend far beyond the classroom.
The future of food starts with investing in young talent today, and thatโs what fuels our passion.
05/20/2026
A defining moment of ๐ฆ๐ฎ๐๐ผ๐ฟ ๐ก๐ฒ๐๐ฎ๐ฟ๐ธ ๐ฎ๐ฌ๐ฎ๐ฒ was the official signing of the ๐ฆ๐ฎ๐๐ผ๐ฟ ๐ก๐ฒ๐๐ฎ๐ฟ๐ธ ๐ ๐ฒ๐ป๐๐ผ๐ฟ๐๐ต๐ถ๐ฝ ๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ โ a transformational initiative designed to create life-changing opportunities for Newarkโs next generation of culinary talent.
Each year, two students and one teacher from the ๐ก๐ฒ๐๐ฎ๐ฟ๐ธ ๐ฉ๐ผ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ถ๐ด๐ต ๐ฆ๐ฐ๐ต๐ผ๐ผ๐น ๐๐๐น๐ถ๐ป๐ฎ๐ฟ๐ ๐๐ฐ๐ฎ๐ฑ๐ฒ๐บ๐ will travel to Cascais, Portugal, for a six-week culinary internship with Michelin-starred Chef .vieira.fernandes at โ gaining global exposure, hands-on mentorship, and world-class culinary training.
This program represents more than education. It is an investment in young people, cultural exchange, and the belief that Newark talent belongs on the global stage.
This mentorship program is the result of a partnership made possible through the leadership, collaboration, and shared vision of Mayor Ras J. Baraka , the Municipality of Cascais , Food Lab Cascais Director Claudia Silva Mataloto, Fortaleza do Guincho , Michelin-starred Chef Gil Fernandes .vieira.fernandes, Newark Board of Education Superintendent Roger Leรณn, Newark Vocational High School Principal Karisa Neis-Lopez, Councilman Michael Silva , CEO Marcus Randolph, Ironbound Business Improvement District Executive Director Vince Baglivo and Plusable CEO Isabelle Coelho-Marques and COO Carlos Ferreira.
Together, we are creating pathways to opportunity and proving what is possible when communities invest in the future of their young people.
From ๐ก๐ฒ๐๐ฎ๐ฟ๐ธ, ๐ก๐ โ ๐๐บ๐ฒ๐ฟ๐ถ๐ฐ๐ฎโ๐ ๐๐๐๐ต๐ฒ๐ป๐๐ถ๐ฐ ๐๐ผ๐ผ๐ฑ ๐๐ฎ๐ฝ๐ถ๐๐ฎ๐น โ ๐๐ผ ๐๐ต๐ฒ ๐๐ผ๐ฟ๐น๐ฑ. Where local talent meets global opportunity.
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