Sarott Design

Almost didn’t do a full post for these- but and her awesome new studio deserved the recognition. The whole experience was fun and easy. Plus it’s been 6 years since my last headshot … so yeah. Thank you so much Lisa!! 🖤

Five years of growth, energy, and momentum. This piece was designed for Lehigh University to feel like a shift forward, not just a look back. A refreshed identity rooted in Lehigh Brown and white, layered with a vibrant palette that brings warmth, optimism, and movement to every page.

Typography plays a big role here … balancing clarity with personality so research, stories, and data can live together in a way that feels human and expressive.

A system that honors where Lehigh University’s College of Health started, while leaning into where it’s going.

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DesignProcess

The BKT logo was created for a Korean teacher who teaches language the way it’s actually lived … through emotion, humor, context, and culture.

The mark blends bold Roman letters with Hangul that sound out “B-K-T” in Korean. To Korean readers, they function phonetically. To English readers, they feel authentic. Just like learning Korean itself, it begins as mystery and slowly becomes meaning.

Honored and grateful. 🧡
Sarott Design has been recognized by as one of the 2025 Women-Owned Businesses “In the Lead.”

Creating with empathy, accessibility in mind, and a deep commitment to our community has always been at the center of this studio.
Thank you to everyone who has trusted us with their stories and supported our work over the past decade.

Here’s to more creativity, more impact, and more women leading the way. ✨

Excited to share that Sarott Design has been recognized by Lehigh Valley Business as one of the 2025 Women-Owned Businesses “In the Lead.” 💙✨

This recognition means so much. Sarott has always been rooted in empathy, collaboration, accessibility-focused design, and a deep commitment to supporting nonprofits and community organizations.

From the article:
“I’ve expanded accessibility-focused design for the disability community and helped local organizations strengthen their visibility and credibility. I’m also proud of maintaining a thriving women-led studio through industry shifts while producing work that creates real community impact.”

A huge thank you to our clients, partners, collaborators, and community for trusting us with your stories and creative visions.
We’re proud to stand among so many inspiring women-owned businesses in the Lehigh Valley.

💙 Here’s the full feature:

LVB In the Lead 2025 : Women Owned Businesses - LVB Welcome to Lehigh Valley Business’ In the Lead list, a collection of important area businesses spotlighted for their contributions to the greater Lehigh Valley.

We partnered with Morton Brown to create a logo that reflects their commitment to guiding families with clarity, purpose, and care. The monogram “MB” is designed to feel modern, approachable, and grounded—just like the experience they offer their clients.

Grateful to bring this vision to life.

Proud to share that Sarott Design won two Silver ADDY Awards at this year’s AAFGLV American Advertising Awards—one for the Su***de Prevention Website and one for the Yoga Tone logo. Grateful for the opportunity to do meaningful work with amazing clients!
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At Sarott Design, the goal is always to create work that not only looks good but does good. Designing the Su***de Prevention Coalition of Lehigh County website was an opportunity to build a resource dedicated to awareness, education, and support for those impacted by su***de. Instead of using stock imagery, a series of original watercolor paintings was created to bring a deeply personal and human touch to the site, reflecting hope, connection, and healing.

Check out the site here: https://su***depreventionlc.org
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