Excellence in Analytics
Shifting the culture of law enforcement analytics to be the professional driver of policing operatio
06/23/2026
❓ What if one course could save you hundreds of hours a year?❓
One of our current students recently shared this reflection from their capstone project:
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"This project helped me address a real inefficiency in how my team reports crime data.
Right now, the process is very manual and not standardized across analysts. Everyone is pulling data, calculating metrics like MTD and YTD, and formatting reports on their own depending on who they're sending it to. That leads to duplicated work, inconsistencies in reporting, and a lot of time spent building the same types of outputs repeatedly.
By applying the skills learned in this course, I was able to build something that helps improve efficiency and free up time for actual analysis. Bringing it all together allowed me to move from a manual process to something that runs in a few clicks and produces the same structured output every time."
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This is why I created the 🌟Crime Analysis Automation & Productivity 🌟 course in partnership with IACA.
💙 Most analysts don't need another class that teaches concepts they'll forget in a week. They need practical skills that solve real problems sitting on their desk right now.
📊 In this course, you'll identify an inefficiency in your own workflow and build a solution using tools such as Excel automation, formulas, pivot tables, AI, and productivity techniques.
😀 The result? Less time formatting reports. Less time repeating the same tasks. More time conducting analysis that supports decision-making.
👉 The course begins July 6.
And because I know analysts have demanding schedules, summer vacations, family commitments, and unexpected call-outs:
✅ Self-paced learning
✅ Flexible schedule
✅ Weekly assignments to keep you progressing
✅ Real-world capstone project that benefits your agency
✅ Direct application to your daily work
If you've ever thought:
🔹 "There has to be a better way to do this."
🔹 "Why am I rebuilding the same report every month?"
🔹 "I spend more time preparing data than analyzing it."
Then this course was built for you.
Registration is now open. Don't wait until another reporting cycle passes doing things the hard way. Register here: https://www.iaca.net/crime-analysis-automation
06/19/2026
🌞 Summer Learning with Purpose: 3 IACA Courses I’m Teaching This Season
This summer, I’m teaching three virtual, at-your-pace courses in collaboration with IACA, designed for real analyst workloads, real agency demands, and real life.
And yes… that includes vacations, family time, and breathing room. ☀️
These courses are built to work with your schedule, not against it.
All classes are 12-week online courses.
⚙️ Crime Analysis Automation & Productivity (some spots left).
This course is designed to transform how crime analysts work by combining productivity systems, automation, AI, and advanced Excel and workflow techniques.
Students learn how to:
• Streamline repetitive tasks
• Optimize daily analytical workflows
• Integrate AI tools across analysis and reporting
• Use Excel, Outlook, Word, and templates to build real solutions
• Automate administrative and analytical processes
• Build dashboards and reports that actually save time
This is about going beyond traditional analysis into building systems that create time, clarity, and impact. 🌿
🧭 Crime Analysis for Supervisors: Optimizing Analytical Function in Policing (ONLY offered 2x/year).
This course is built for supervisors and leaders of analytical units who want to strengthen sustainability, professionalism, and long-term impact.
We focus on:
• Building and sustaining high-performing analytical units
• Supervising and developing analysts effectively
• Managing workload, priorities, and output quality
• Embedding analysis into decision-making
• Communicating value to command staff and stakeholders
• Creating a lasting analytical legacy inside your agency
This is about leadership, structure, and long-term transformation of analytical capacity. 🔥
🔍 Pattern Analysis for Law Enforcement Analysts (almost full | only offered 2x/year).
This course develops advanced skills in identifying, validating, and interpreting crime patterns to support tactical and strategic operations.
Participants learn how to:
• Identify series, sprees, hot spots, and emerging trends
• Link incidents through behavioral and situational indicators
• Conduct temporal and spatial pattern analysis
• Validate patterns using data and intelligence sources
• Translate findings into actionable intelligence
This is where analysts move from reviewing data… to seeing the story inside it. 🧠
✨ A note on all three courses:
These are not rigid, high-pressure programs.
They are designed for real-life professionals balancing real workloads.
You move at your pace. You build what fits your agency.
And if you need to step away for vacation or time off—that’s expected, not penalized.
If you’ve been thinking about leveling up your tools, your thinking, or your impact this is your window this summer.
👉 REGISTER HERE: https://www.iaca.net/online-classes
06/18/2026
🔗 Freedom in this field doesn’t come from working more. it comes from connecting smarter
“One of the biggest takeaways so far from this class has been learning how to link Excel to Access queries.” — Minnesota Supervisor
This is where everything starts to shift.
When systems connect, repetition drops. When repetition drops, thinking rises.
That’s the heart of the Crime Analysis Automation & Productivity course (IACA | starts July 7). Building calm, connected workflows that give you your time back. 🌤️
More thinking. Less clicking. More impact.
👉 REGISTER HERE: https://www.iaca.net/crime-analysis-automation
06/17/2026
Summer is not a distraction. It’s a recalibration. 🌞
There is a quiet intelligence in stepping back.
Not quitting. Not escaping.
But allowing space for the nervous system to exhale. 🌿
Some of your best thinking will not happen at your desk.
It will happen in the in-between moments...
walking, driving with the windows down, sitting in stillness.
Let summer do what it’s designed to do.
Restore you.
👉 This week, intentionally protect one hour of unstructured time.
06/16/2026
🌿 This is what “working smarter” actually feels like
“After the first half of this course, I feel the most confident in Excel functionality.”
— Idaho Crime Analyst
There’s a quiet shift that happens when tools stop feeling intimidating and start feeling natural.
That’s what this summer cohort (IACA | July 7 start) is built for... steady growth, practical wins, and skills you can immediately feel in your daily workflow.
Not overwhelming. Not exhausting. Just better systems… one step at a time. ✨
👉 REGISTER HERE: https://www.iaca.net/crime-analysis-automation
06/11/2026
Simple Tools for Big Impact
Want quick wins without heavy summer workload? Grab the "Crime Analyst KPI Framework" or "Crime Analyst Elevator Speech Guide", short, easy resources that create immediate professional clarity.
📊 Big impact, small time commitment.
👉 Explore tools here: https://dawnreeby.podia.com/
06/10/2026
😎 Summer is the perfect time to upgrade how you work, not just how much you work.
“The single change that I think will have the greatest impact on my efficiency is intentionally protecting and structuring focused work time through task batching and reducing distractions.”
— Minnesota Crime Analyst
🌿There’s something powerful about choosing growth in a season where the world slows down.
This 12-week Crime Analysis Automation & Productivity course (IACA | starts July 7) is designed for that exact rhythm, lighter pressure, smarter systems, better flow.
Less chaos. More clarity. More time for the work that actually matters.
👉 REGISTER NOW: https://www.iaca.net/crime-analysis-automation
06/09/2026
Balance + Productivity
Make room this summer for both life and results. "The Productivity Mastery for Crime Analysts" program gives you powerful tools in just 4 days so you can get more done and still enjoy the sunshine.
☕️ Less busywork. More impact.
👉 Get it here: https://dawnreeby.podia.com/productivity-mastery-for-crime-analysts
06/05/2026
🌟 ENDS TOMORROW: every single thing in the Excellence in Analytics training library is 20% off from comprehensive courses and coaching programs to quick, high-impact toolkits.
Use this link to claim your discount on anything you choose: 👉 https://dawnreeby.podia.com/?coupon=SUMMER20OFF
Below is a snapshot of everything available right now so you can easily decide what will move your career forward this summer.
🌟 Comprehensive Courses & Programs
✅ AI Micro-Training Series for Crime Analysts (12 weeks): A self-paced course that shows you how to use AI to streamline workflow, automate tasks, and elevate your impact as an analyst.
✅ CLEA Certification Prep Course (12 weeks): A self-paced course designed to build mastery in core crime analysis skills and prepare you confidently for your CLEA exam.
✅ WISE: Wellness, Innovation, & Skills Enhancement for Analysts: A 12-month elite coaching experience giving you unlimited access to training, community support, and ongoing materials that elevate both your expertise and wellness.
✅ WISE: Leaders’ Edition: A 12-month leadership coaching program tailored for supervisors and aspiring leaders who want to build legacy analytical functions with ease and excellence.
✅ Productivity Mastery for Crime Analysts: A focused 4-day course to help you take control of your workload, improve efficiency, and produce high-impact intelligence with less stress.
✅ Life Coaching with Dawn: Personal coaching designed to help you improve self-care, reduce stress, and live a more balanced professional and personal life. (full 6 months and summer editions available)
📘 Guides
✅ Break Through Your Upper Limit: Maximize Your Impact: Training to recognize and overcome self-limitations and expand your influence as an analyst.
✅ Crime Analyst Elevator Speech: A practical guide to help you confidently communicate your value to stakeholders.
✅ Crime Analyst KPI Framework: A step-by-step guide to building meaningful KPIs that showcase your team’s impact.
✅ Implementing a Successful COMPSTAT Guide: A comprehensive, step-by-step resource to build an effective COMPSTAT program in your agency.
🧰 Bundles & Toolkits
✅ Analyst Bundle I: A collection of 10 essential tools (including workflow templates, productivity systems, relationship-building resources, and more).
✅ Analyst II Bundle: All-in-one strategic tools to help you lead with clarity and drive impact including KPI frameworks, elevator speeches, workflow mastery, and more.
✅ Start-Up Resources for Crime & Intelligence Analysts: Essential resources to help new or aspiring analysts launch with confidence.
💪 Wellness & Personal Growth
✅ Mindset & Stress Management Series: A 5-module course that helps you reduce stress, boost energy, and build fulfilling daily habits.
✅ Meditation Practices: A 5-session series for inner peace, relaxation, and resilience (free).
✅ Nervous System Regulation Guide: A step-by-step resource to help you balance your nervous system and unlock calm, energized performance.
✅ Restore Your Adrenals Challenge: A targeted series to help analysts and leaders tackle burnout and reclaim their health.
✅ Master the Art of Authentic Relationship Mapping: A 90-minute working session to strengthen your influence and build key professional relationships.
✅ Discounted Health Products & Leadership Planners: Curated tools and planners to support your health, leadership clarity, and purpose-driven growth.
Here’s to an unforgettable summer of growth, clarity, and impact.
Dawn
06/04/2026
Summer Upgrade for Analysts
Want to roll into fall feeling prepared and confident? The CLEA Certification Prep Course sets you up to pass your certification with ease, and it’s fully self-paced.
💪 Small summer steps = big fall results.
👉 Start here: https://dawnreeby.podia.com/clea-certification-prep-course
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