Smarty Rodeo

🏆 We’re honored to be nominated once again for the Best of Western Horseman Awards!

Voting is officially OPEN now through July 1st, and you can vote once per day. We would truly appreciate your support as we continue to grow and represent the western industry we love.

Thank you to our customers, dealers, friends, and family for believing in Smarty Rodeo year after year.

Be sure to cast your vote daily and share with your friends and family!

Built for the next generation. The 𝐒𝐓𝐈𝐗 brings the proven design of the Smarty Rodeo Pipes and HOX to a size made for younger ropers so they can confidently lay their loop down and start heeling like a pro

𝐍𝐨𝐰 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐚𝐭 𝐒𝐦𝐚𝐫𝐭𝐲 𝐒𝐮𝐩𝐩𝐥𝐲 𝐂𝐨. 𝐚𝐧𝐝 𝐚 𝐒𝐦𝐚𝐫𝐭𝐲 𝐑𝐨𝐝𝐞𝐨 𝐝𝐞𝐚𝐥𝐞𝐫 𝐧𝐞𝐚𝐫 𝐲𝐨𝐮!

Thinking about college rodeo?

Each year, we see more and more athletes take the next step and continue their rodeo careers at the collegiate level. Whether you're just starting your search or narrowing down your options, the NHSRA College Fair presented by Smarty Rodeo is designed to help connect you with the people and programs that can help shape your future.

Join us on Monday, July 20, from 10:00 AM to 5:00 PM at the NHSRA Finals in Lincoln, Nebraska. Meet college rodeo coaches from across the country, learn about scholarship opportunities, explore different programs, and get your questions answered face-to-face.

If you're looking for a place to start the conversation with college coaches, this is it.
📍 NHSRA College Fair presented by Smarty Rodeo
📅 Monday, July 20, 2026
⏰ 10:00 AM - 5:00 PM
🏟️ Sandhills Global Event Center | South Hall | Lincoln, NE

Your next rodeo chapter starts with a conversation.

If you or your team represent what collegiate rodeo is really about through leadership, character, and integrity inside and outside of the arena, this is your chance to be recognized. One athlete and one collegiate rodeo team will each win a Smarty Rodeo sled of their choice or a $2,500 credit toward a Smarty Rodeo Bulldogger, Horse, or Bronc machine.

This award is not about who wins the most buckles. It is about the people making an impact on their teammates, programs, and the future of rodeo.

Do not wait until the last minute. Get your applications turned in and tag someone who deserves to be recognized!

This is what it’s all about! 🌟 We’re proud to support the Cody NesSmith Memorial Team Roping every year!