Character Apparel

New collection is now LIVE just in time for Small Business Saturday!

The Align Your Soul collection is rooted in identity, resilience, and the character you build through every choice. These pieces honor the spirit, passion, and grit that shape your path.

Created in small batches, each tie dye garment is dyed by hand, giving every piece a unique look with its own patterns and color variations.

Shop small and grab them while they last, as this collection will not be restocked!

Use code SHOPSMALL25 for 15 percent off now through the end of the year.

Friends, family and CFE community members select 'Pick Up In Store' at check out for free delivery and pick up at CrossFit Edina.

A massive shoutout to for throwing an INCREDIBLE event last weekend! We had an absolute blast connecting with all the athletes and supporters. Congrats to all the athletes who showed up and put their fitness to the test.

Crossfit Northstar - your community is simply amazing, and that event was next level! Coffee, DJ, Tacos -- you all know how to throw down😎 ! We were thrilled to support the RX Team winners and provide custom event stickers to all the athletes 🤜💥🤛.

A heartfelt thank you to everyone who stopped by to chat and snag some new gear. We truly appreciate the kindness from Dana, Drew, and the entire team of volunteers and coaches 🙏💪👏.

✨ Viva México! ✨
Today, 09/16, we celebrate Mexico’s Independence Day!

In the spirit of this day, we wanted to share our “Align Your Soul” Tee. Each piece is hand-dyed with Character and care, inspired by the beauty of Mexican folk art.

Much love to everyone who already snagged this tee at our recent pop-ups. Grateful to share my love for Mexican culture and tradition with you all.

Stoked to be able to contribute custom Character X CF North Star stickers to all athletes competing Classic Comp! Good luck to all the teams throwing down today. Be sure to drop by our booth and say hi 👋🏾!

Stoked to be contributing to all the athletes a limited edition Character X COL Battle at the Lakes 2025 sticker!

Thanks for having us! Come by our booth and say 👋🏾

This Saturday 8.23, don't miss the Battle at the Lakes competition hosted by ! and have teamed up to bring you an exclusive deal. Get your choice of a bag of coffee, 6 pack of cookies, and a tee for $50. Come visit us at the booths and say hello! Good luck to all competing athletes! 💪🏽

PICKLEBALL SOCIAL — JULY 26
We’re teaming up with our friends at and for a day of movement, connection, and community—all in support of a great cause!
Join us at for Character’s first-ever partner gym event — a Pickleball Social Fundraiser open to all skill levels. This isn’t a high-stakes tournament—it’s about showing up, having fun, and giving back.
Expect:
▪ Private indoor courts
▪ Music + ping pong
▪ Raffle prizes + giveaways
▪ Proceeds benefit , helping fight child hunger in MN
Only 6 teams per gym — so grab your partner and sign up early!
👏🏽 Spectators welcome (and encouraged!)
Big thanks to our partner gyms and for teaming up with us to make this event happen. Let’s rally for a cause!
Scan the QR code on flyers in your gym or talk to a coach to learn more.
Full event details and registration available on our Eventbrite page — link in bio!

OUTWORLD vibes…
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Hope everyone had a far out weekend.
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Have you checked the new SAVE YOUR MIND colorways?
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SAVE YOUR MIND unisex tees and men’s tank available on the site in our CA Classics Collection.
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April showers bring Wisteria flowers…😊🙃
💜💜💜
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It’s been such a rainy April here, hopefully our watercolor hand dyed garments are brightening your days 🌧☔️🌦🌈
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20% of proceeds will be donated to when purchasing this Giveback item.
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Limited sizes left!
🚫No restocks

Shout out to all those who snagged this one…
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Limited Edition hand dyed colorway - named after the interdimensional crossroad ‘KNOWHERE’…
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Limited sizes left!
🚫No restocks

FIGURE IT OUT OG Design printed on a hand dyed light weight cropped hoodie.
MPLS 💜
‘Purple Reign 2.0’
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🙏🏽When you purchase this item, 20% of proceeds will be donated to our Giveback partner
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