HMA

A little mid-year CRM cleanup goes a long way.

Hotels, this is your reminder to check what is actually sitting inside the database before fall campaigns and holiday planning begin.

Cleaner data means smarter campaigns, better guest journeys, and fewer “why did this send?” moments.

New on the HMA blog: The Hotel CRM Cleanup Checklist

Link in comments.

You're measuring success by list size instead of guest value.

More contacts don't automatically mean more opportunity. The best hotel CRM programs focus on reaching the right guests with the right message—not simply sending more emails.

That's one of the 5 Hotel CRM Marketing Hills We're Willing to Die On.

Read the full blog at the link in our comments.

Here’s a hill we’ll happily stand on:

More email is not a hotel CRM strategy. It is usually just a faster way to annoy the wrong guests.

Better marketing starts with cleaner data, smarter segmentation, relevant automations, and the willingness to admit that “set it and forget it” is where guest journeys go to get weird.

Our latest HMA blog breaks down 5 hotel CRM marketing hills we’re willing to die on, including a few that may gently offend your current campaign calendar.

Read the blog and see if you agree. Or disagree. We enjoy a good CRM debate.

Link is in the comments!

Are your campaigns performing better than last year?

The new Intelligencia Performance Comparison Report makes it easy to find out.

📊 Compare year-over-year results
📈 Track engagement, bookings, and revenue in one view
🎯 Adjust attribution windows for deeper insights
🏨 Analyze performance by campaign category

Less time building reports. More time making smarter marketing decisions.

Comment "DEMO" if you would like to see the report in action.

One report. Complete marketing visibility.

Meet the new HMA Intelligencia Performance Comparison Report. Giving marketers a faster way to understand what's working and where to focus next.

Track attributed revenue, compare year-over-year performance, analyze category trends, and measure engagement across campaigns and automated turnkeys all from a single dashboard.

Less time gathering data. More time driving results. Swipe to see what's new.

Click the link in our comments to contact us for a demo.

AI-powered personalization, smarter segmentation, better automation… hotel marketers want it all. But here’s the catch: your marketing is only as strong as your data.

Duplicate guest records. Missing data. OTA relay emails. Disconnected systems. Sound familiar?

Before investing in the next big tool, it may be time to look at the foundation. Read our latest blog to learn more. Link in our comments.

Fresh off the press: a new brochure experience for .

Our team developed a comprehensive creative piece highlighting the hotel’s accommodations, meeting spaces, regional attractions, floor plans, and capacity details, giving event planners and guests an engaging, easy-to-navigate resource.

Thoughtful design meets practical functionality in every spread.

Your best guests may already be in your database - but are you recognizing them in time to create a better stay experience?

With cleaner guest data and smarter repeat guest identification through HMA’s Valet program, hotels can deliver more personalized service that builds loyalty and keeps guests coming back.

Want to learn more? Read the full blog at the link in our comments. 👇