Paper Planes Co.

A weekend of sunshine & bubbles, but also sprained ankles and insect bites. Never a dull moment but at least we were together 🫶

We’ve made this as simple as we can.
Our goal? To improve how you approach your content so you enjoy it more…and it delivers! ✈️

So similar…yet so different! ♌️☯️

Did you know that the hook does 80% of the work?!

Comment “hooks” to access our free hook library with 40 hooks for you to use on your next reels.

✈️

Introducing the Frequent Flyer. The official Paper Planes cocktail! 🍸

The weather was diabolical this weekend so we decided it was the perfect time to nail down our signature brand cocktail.

Why a cocktail you ask?

Honestly… because we love one.

And when we started Paper Planes, we always knew we wanted it to become more than just a service based marketing agency.

We wanted to build a brand with personality.
Something that genuinely reflected the things we love and the world we want to be part of.

Travel.
Great hotels.
Long dinners.
Interesting people.
Beautiful branding.
Great conversations.
And yes, cocktails are absolutely part of that. 🍸

So meet The Frequent Flyer. Our first official Paper Planers cocktail…

Strong, smooth, slightly spicy, and very easy to drink.

Which feels quite on brand for us, honestly.

And the name? Frequent Flyer is actually our signature package and our favourite way to work with clients. ✈️

So it felt only right to give our favourite cocktail the same name.

Head on over to the blog for the full story, recipe, and method.

Cheers 🍸✈️

Comment “hooks” to get our free Hook Library 🪝

….

Ok, here’s the thing… if you’ve followed us for a while, you’ll know we’ve always said clients aren’t hiring you because you made a trending reel.

And we still stand by that.

But, we were missing part of the strategy…

Reach matters.
Visibility matters.

And as a marketing agency, we’d be pretty bad at our jobs if we weren’t willing to test things for ourselves before telling clients what actually works.

So that’s exactly what we did. 👩‍💻

Over the last few months, we’ve tested hooks, structure, editing styles, storytelling, pacing, captions, watch time strategies…honestly, everything.

And it’s completely changed our reach.

Our latest reel hit 21k likes 👀

So now we’re turning everything we’ve learned into The Viral Reels Playbook ✈️

Including:
• Our 8 step reels process
• How we create reels in under 20 minutes
• The hooks that increase watch time
• A troubleshooting guide for when your reels flop
• What’s actually working right now

Comment “REELS” and we’ll send you first access.

We couldn’t let Cinco de Mayo pass without acknowledging our favourite cocktail. 🍸

They come in all shapes & sizes but one thing is for sure - make it spicy.🌶️

It’s the first cocktail we both reach for and will even make them ourselves if we have to! 👉

To the Spicy Marg- thanks for being there for us whether it’s London, New York, Toronto, Dublin, France…no matter the season - you’ve got us!

Tequila really is the king of the spirits.

Anyone else love a cheeky spicy marg?