Invision Magazine

Process hampered by outdated or inaccessible supply lists, survey finds.

More Families Start Planning Back-to-School Shopping in June

Sponsored: For over 45 years, Essilor® has been dedicated to improving myopia management solutions for children through continuous research and innovation. In support of Myopia Awareness, and amid meaningful progress in the category, including the recent FDA authorization of Essilor® Stellest® Lenses, we’re pleased to offer eye care professionals a suite of patient-ready communications.

These eNewsletters and social posts help reinforce the importance of early detection, regular eye exams and available solutions.

Click here to access the resources https://bit.ly/4vo4hiJ

How do you build patient loyalty through clarity in communication and the often overlooked moments inside the eye care experience? Watch our new episode of Best Practices to find out: https://invisionmag.com/creating-loyalty-in-your-eyecare-practice/

Industry experts and Brain Squad members share the real-world tactics that are helping them build teams people don’t want to leave.

How Smart ECPs Are Actually Finding (and Keeping) Great Staff

From bold Brazilian acetates to flexible frame engineering and portable exam systems, these launches show where style and innovation are heading next.

8 New Releases Pushing Eyewear Design and Function Forward

Dr. Escobedo is an associate professor at Midwestern University Arizona College of Optometry and a Johnson & Johnson Award recipient.

Latinos En Optometry Announces Appointment of Elizabeth Escobedo, OD, FAAO, FSLS to its Advisory Board

Over the past 45 years, Valley Contax has advanced its Custom Stable and posEYEdon lens families while refining processes to deliver precision and efficiency.

Valley Contax Celebrates 45 Years of Innovation in Specialty Contact Lenses

Wallace’s No. 23 Toyota Camry will carry Shady Rays’ bold livery at the June 14 race - a key moment for the growing Shady Rays × 23XI Racing partnership.

Shady Rays and 23XI Racing Team Up at Pocono With Bubba Wallace

Sponsored: Animal prints. Gemstone details. Sculpted temples. bebe's S/S 2026 eyewear collection is designed to make a statement. See the full collection. » https://invisionmag.com/bold-by-design-bebe-reimagines-glamour-for-spring-summer-2026/

A new wave of frames is being generated from data, customized to the wearer, and finished by hand—blending digital precision with human craft.

9 Frames That Show How Eyewear Is Being Built, Not Just Designed