True Coffee Roasters

Wondering what local retailers carry True Coffee? To make your life infinitely easier, we've added a handy retail locator map right on our website!

Just view the map to find the closest spot carrying our fresh-roasted bags, and grab your favorite blend along with your weekly grocery run. 🛒☕️

Summer is right around the corner, which means it's officially time to stop pretending we're going to order hot lattes. It is cold brew season, though for some of us, that's a year-round personality trait anyway.

If your bank account is personally victimized by your daily iced coffee habit, why not try making a batch at home? It’s shockingly easy, and it means you don't even have to put on real pants to get your morning fix.

The Quick & Dirty Cheat Sheet:
🫙 The Setup: Use a fancy cold brew system or literally just a large clean glass jar. We don't judge.
⚖️ The Ratio: Try roughly an 8:1 or 9:1 water-to-coffee ratio.
⏳ The Wait: Stir it up, throw it in the fridge, and let it steep for about 12 to 14 hours while you sleep.
💦 The Finish: Strain out the grounds, dilute with cold water to your liking, and boom, liquid gold.

Pro-Tip: Grab a bag of our Iced Latin Blend online or next time you're at the cafe. It has a super smooth, chocolatey aroma that is basically made for this.

True Coffee Cafe NEWS! ☕️ Join us in welcoming Karina, the new General Manager at True Coffee Roasters!

Karina is a true coffee enthusiast who brings serious energy, heart, and confidence to the team. She’s passionate about building a welcoming space where both our amazing customers and our hardworking coworkers feel right at home. For Karina, a great cafe experience is built on hard work, authenticity, and strong connections. 🤝❤️

When she’s not keeping the cafe running smoothly, she’s usually out exploring the great outdoors, diving into a new craft project, or doing a bit of "occasional stress baking" from scratch.

We are so lucky to have her leading the crew! Next time you’re in the cafe, make sure to say hi, welcome her to the family, and maybe ask what she’s baking this week. Welcome aboard, Karina! 🎉

Say hello to your June Bean of the Month: Moka Java! If you love a complex cup that keeps you guessing, this one is an absolute dream. It brings together a gorgeous mix of jammy fruit and bright berries, grounded by a rich notes of earth and smooth chocolate. 🍓🍫

It boasts a beautiful, wine-like acidity that makes it incredibly vibrant, but finishes so smooth you'll immediately want a second cup. It’s sophisticated, layered, and the perfect brew to transition into those warm summer mornings. ☀️

Swing by the cafe or grab a fresh-roasted bag online to jumpstart your June!

Spring is in full swing, and we know those garden beds and planting projects are calling your name!

If you’re looking for a sustainable, heavy-duty way to tackle your landscaping, we’ve got you covered. We accumulated a stockpile of authentic burlap coffee bags over the winter, and they are officially up for grabs for your backyard DIYs!

Burlap is a total game-changer for the season, it’s perfect for lining planters, controlling weeds, protecting delicate roots, or even making cool rustic crafts.

The bags are available for pickup now! Drop us a line for all the details and to claim yours before they’re all gone. Happy planting!

Our very own Scott recently took a whirlwind trip to San Diego for the annual World of Coffee expo! If you’ve ever wondered what happens when thousands of specialty coffee nerds get under one roof to talk beans, shop, and strategy, this was it.

It was an intense couple of days filled with connecting with folks from all over the industry and, of course, a lot of incredible coffee. Scott spent his time cupping some truly fantastic lots with our friends at Trabocca and Artisan, and even got into the nitty-gritty of green coffee grading to help us spot those tiny defects before they ever hit the roaster.

Beyond the technical stuff like streamlining sales processes, he even managed to squeeze in a Padres game for a little bit of San Diego sunshine! ⚾️☀️

Today, we’re taking a moment to pause and remember the incredible men and women who made the ultimate sacrifice in service to our country. From all of us at the roastery, we’re sending a heartfelt thank you to our veterans, active service members, and the families who have given so much.

10/10 vibes only! A huge thank you to Owen for sharing such a glowing review of the cafe! We’re blushing over here. ☺️

It’s feedback like this that keeps our team fueled up and ready to roast. It truly makes our day!