MHD Group

Inside the team at MHD Group! 🧡

We love this trend because it reminds us of a simple truth: every strategist, designer, and manager on our team was once just a kid with a big imagination.

The ones who loved to organize their crayons? They're managing your projects now. The ones who couldn't stop drawing on the walls? They're building your brand identity. We’ve traded the playground for the office, but we kept the curiosity.

We may be experts at growing your brand, but we’re still just "big kids" who love what we do.

Fire Truck Face Off was a blast! 32 fire departments participated in a wildly successful competition to benefit local charities. It was an intense, competitive, and highly engaging social campaign that we were proud to manage for Golden State Fire Apparatus, Inc. with one unforgettable payoff—the Alameda Fire Department Chief promised to kiss a pig if they won—AND THEY WON!

Bosco the Pig absolutely stole the show. 💋🐷

Great branding doesn’t just inform - it elevates perception.

The Burchell Nursery catalogs and print collateral MHD Group produced in the 1990s are a masterclass in this philosophy. By combining thoughtful storytelling with premium print techniques, MHD Group helped solidify Burchell’s position as an industry leader.

Every page was a strategic opportunity to educate and inspire. Each catalog highlighted:
• The importance of rootstock selection
• Burchell’s history and multi-generational expertise
• Their commitment to innovation and healthier, more productive trees

The result? Marketing materials that didn’t just compete - they stood apart.

Even today, Burchell Nursery continues to lead the industry in breeding, innovation, and grower-focused solutions—a legacy those early brand efforts helped reinforce.

This is what happens when design, strategy, and storytelling align.

How do you help a client tell their story? By combining strategy, artistry, and collaboration.

Looking back at our work with Burchell Nursery in the 1990s, the challenge was clear: they had incredible fruit and nut trees rooted in decades of expertise, but their print materials didn’t match their level of innovation.

MHD Group stepped in to bridge that gap. Marcia Herrmann worked closely with Burchell’s sales leader, Ron Boone (who captured stunning field photography), to create catalogs that were more than just lists - they were strategic narrative tools that created a tactile experience:

• Blind emboss and foil stamping
• Rich, authentic photography
• Strong messaging rooted in grower success, quality rootstock, and innovation

At a time when most competitors relied on simple listings, Burchell’s materials reflected the sophistication of a company that had been advancing plant breeding and tree quality for decades.

It was branding with purpose - and it showed.

How do you translate 50+ years of legacy into print? This was the challenge MHD Group took on for Burchell Nursery in the 1990s.

Founded in 1942 in Modesto, California, Burchell was already a powerhouse - a multi-generational leader known for innovation, integrity, and a deep commitment to growers.

Through beautifully designed catalogs—ranging from 20 to 36 pages—each piece communicated not just products, but philosophy; telling the story of Burchell’s dedication to quality rootstock, research, and long-term success for farmers.

These weren’t just catalogs - they were brand statements.

Group

Blast from the past!

Look what we just uncovered doing a little digging in the agency back room—a stash of vintage MHD Group shirts! Naturally, we had to do an immediate try-on session.

We need the internet to settle a debate for us. Is this our new official agency uniform, or should these go straight back in the closet?

Drop a number in the comments to vote:
1️⃣ Yes! Oversized retro chic is totally in.
2️⃣ No. Keep them in the back room where you found them!

At our agency, we know our team is full of top-tier creative talent, but this weekend they took it to a whole new level!

We are incredibly proud to celebrate Sarah Miller, Logan Miller, and Rachel Asplund for taking home Best Picture at the 2026 Modesto 48 Hour Film Festival!

Their winning short film, "6PM SHARP!", beat out 75 competing teams and also earned a prestigious Best Acting nomination.

The 48-hour film challenge pushes creatives to their absolute limits, requiring rapid problem-solving, flawless ex*****on, and heavy collaboration under a tight deadline. These are the exact traits that Sarah, Rachel, and Logan bring to our client projects every single day.

Please join us in congratulating the entire cast and crew on this outstanding achievement! Check out their award-winning work at bit.ly/6pmSharp

The MHD team attended the open house for The Hub Center For Change !

The Hub is doing incredible work as a community-centered initiative of the Stanislaus County Public Defender 's Office, and we were honored to lead their brand communication strategy. Our goal? Create bold visuals and messaging that reflect the strength and support available to justice-involved individuals in our community.

Huge thanks to the teams at The Hub and SCPDO for letting us be a part of this journey!

📸: Emily Ridjaneck & Marcia Herrmann (MHD) , Reed Wagner and Jennifer Jennison (SCPDO), Sammy Provencio (The Hub)