Oaktree Media Management

One of the biggest advantages of being a small business is that you have the ability to break the norms and blaze a new trail with your content.

Being small allows you to make mistakes and put out crap with little consequences. It's important to take advantage of that and establish who your brand is in its own unique way.

No one likes boring anymore.

Sometimes it just takes a different perspective to put out some great content. We saw promoting their weekly events in a single frame post, but we wanted to put our unique spin on it 🧑‍🎨

We expanded the single post into a carousel adding fun, on-brand elements to the graphics. Let us know how we did !

If you're trying to reach the younger demographic and your brand isn't on social media, you're doing it wrong.

With platforms like Instagram, Facebook, and now Pinterest adding new features that enhance the 'social media e-commerce experience', it's inevitable that major social media platforms will become a crucial tool for selling your product online.

How's that for your ?🚀

Instagram Stories has sooooo many features that can boost your engagement, you just have to know how to use 'em.

Check out these 'engagement-focused' story graphics we've been using for ! One of our main objectives is to boost audience engagement, and what better way to get the community warmed up than with some fun, easy question or poll stickers?

You have to figure out what gets your audience going, and every audience is different. Once you figure it out, run with it.

Ever wondered why it's so difficult to track the success and return on organic social media work?

It's not uncommon that when asked how many sales came from that picture you posted a week ago, you don't have an answer.

Organic social media marketing, despite being one of the healthiest ways to grow your brand on social media, is one of the most difficult to measure. But we've come up with a system that enables you to ensure that your efforts aren't going to waste.

Swipe through to learn the path that each potential customer takes on social media and how you can track that to prove a return on organic social media marketing💰

Here's a little advice for your

Crafting strategic objectives and goals for your social media strategy is crucial to your success on social media. Make sure they are SMART (Specific, Measurable, Attainable, Relevant, and Timely) to ensure your efforts aren't going to waste 🗑️

Have you checked out our latest blog post on how small businesses actually have some advantages over big brands on social media? 🤔

👉Swipe through this post to see if it's something valuable to you, then hit the link in our bio to get to our blog!

It's crucial to your business' growth that you have a passionate community around your brand.

It's important to make sure that it's something people are going to LOVE, not just like. Because when it comes down to it, people are going to go with brands that that LOVE.

Certified Growth Lover 🌳

Let's talk about why this social media trend is so special.

'Certified Lover Boy' by Drake dropped only a few days ago, but the cover art had been released a couple of days prior. Most fans (including myself) thought the art was a joke because the original art was favored over the emoji art. However, Drake kept the cover that had received a lot of criticism the days before.

The album did some great numbers of course (it's Drake, duh), but most people were still talking about the album cover. At first, a few influencers and brands had decided to put their own twist on the cover art, mostly in a satirical, humorous tone. As the concept began to get more and more attention, major brands began using the trend to promote their own products.

The reason this trend is so special is because it's one of the easiest to participate in and allows you to put emphasis on who you are as a brand with the copy "Certified ______ Boy" and replacing the emojis with your logo, product, etc. Anyone can do it. It's simple and makes sense to anyone keeping up with pop culture.

A little for ya🚀

A protein shake recipe graphic we cooked up for 🚀

How do you measure the ROI of your social media efforts? Which metric stands out to you and why? 🤔