Dealer Teamwork

In this Modern Automotive Marketing podcast with Jason Harris, our own Sarah Rohn, dives into the essential shift from 'checking boxes' in marketing to building real trust with customers.

Key highlights include:

✅ Why intentionality and consistency in messaging are vital across every touchpoint, from initial digital impressions to the showroom floor.
✅ How to use data injection to avoid the confusion of disconnected messaging.
✅ Rethinking creative as a merchandising tool rather than just a design asset.
✅ Why modern creative technology is the secret to scaling compliant, accurate, and personalized campaigns.

If you want to move past 'digital slop' and create a truly connected customer journey, this is a must-watch! https://bit.ly/43LTWBG

How to Build Trust with Marketing ft. Sarah Rohn 🎙️In this episode of the Modern Automotive Marketing Podcast, Sarah...

Thursday lunches are a staple around here, but today we took it outside. ☀️

Some of our Minnesota team enjoyed a BBQ lunch fresh off the grill (thanks, Chef Sean!), a few lawn games, and some time together on a beautiful afternoon.

Automotive shoppers are no longer asking, “How much is this vehicle?” They’re asking, “What will it cost me each month?”

As affordability becomes the primary factor in purchase decisions, accurate and consistent payment information is more important than ever. When payments don’t match from ad to website, trust, performance, and even compliance can be at risk.

This article by Sean Stapleton explores why payment accuracy is reshaping Vehicle Listing Ads, the challenges dealers face, and what it takes to deliver a seamless affordability experience across every touchpoint.

Read more: https://bit.ly/4eUlJFh

We’re excited to announce that new Driven Her Way interviews are coming soon! 🎙️

Over the next few weeks, AutoSuccess will be sitting down with these inspiring women in retail automotive to discuss their challenges, wins, lessons learned, and what drives them forward. Stay tuned—you won’t want to miss these conversations!

To learn more about Driven Her Way and check out past interviews, click here ➡️ https://bit.ly/4esx6UB

Please join us in congratulating our Rockstar of the Month: Callie Cernauskas! 🙌

Callie exemplifies what great mentorship looks like through her willingness to share knowledge, support others, and help her teammates succeed. Her patience, attention to detail, and ability to break down complex topics into clear, actionable steps make her an invaluable mentor and collaborator.

Beyond her commitment to helping others grow, Callie consistently demonstrates initiative, strong communication, and a dedication to building successful partnerships. She approaches every challenge with a positive attitude and a drive to make those around her better.

Congratulations, Callie, on this well-deserved recognition! ⭐

Google's biggest Search update in 25 years is changing how car shoppers find and choose dealerships.

As AI becomes the decision-maker, visibility will depend on more than rankings. Inventory accuracy, trusted content, and a connected Total Search™ strategy will matter more than ever.

Read our latest blog to learn what dealerships need to do now to stay ahead: https://bit.ly/4uK4qg1

Mohawk Honda recently achieved one of the strongest sales periods in dealership history by focusing on high-intent shoppers, building trust, and evolving its digital marketing strategy.

Read the success story to see how a smarter approach helped drive record-breaking results. ➡️ https://bit.ly/4e4TKSO