Sussner

Getting your membership excited about changes within your brand can turn your biggest critics into your biggest promoters. There is tremendous value in re-energizing your members when the club is undergoing changes.

This excerpt comes from Brands Made Meaningful Episode 47, "Branding For Private Golf" — you can listen to the full podcast and more episodes on our website, Spotify, Apple Music, or iHeart Radio.

A major red flag that your brand doesn’t tell your true story is a lack of evolution in your clubs membership. If you’re not willing to update your branding to change external perceptions, the problem of having poor-fit members becomes a much harder problem to attack.

This excerpt comes from Brands Made Meaningful Episode 47, "Branding For Private Golf"—you can listen to the full podcast and more episodes on our website, Spotify, Apple Music, or iHeart Radio.

Private club members are segregated in what they want based on generation. A 75-year-old member is looking for different things than a 45-year-old member. It’s critical to understand both sides of membership desires and how your club can make changes to reflect these.

This excerpt comes from Brands Made Meaningful Episode 47, "Branding For Private Golf"—you can listen to the full podcast and more episodes on our website, Spotify, Apple Music, or iHeart Radio.

When your brand starts shifting away from its core values, things like marketing, messaging, or internal practices in your company start to feel out of place. This is identified as an identity crisis.

This excerpt comes from Brands Made Meaningful Episode 46, "Dealing With An Identity Crisis"—you can listen to the full podcast and more episodes on our website, Spotify, Apple Music, or iHeart Radio.