Specs Optical

Specs Optical

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06/12/2026

The MYKITA eyewear event happens TOMORROW at Specs Optical! Designed with advanced materials and a focus on balance and fit, MYKITA frames deliver all-day comfort with a refined, modern look.

Explore the newest styles while the full collection is here!

Saturday, June 13th
10am - 6pm



📸: MYKITA

Photos from Specs Optical's post 06/05/2026

Vinylize: The Cult of Authentic Craftsmanship

In an eyewear industry obsessed with visibility, marketing budgets, and the next trend cycle, Vinylize has quietly built something far more difficult to achieve: authenticity.

For more than two decades, Vinylize has remained one of the most distinctive independent eyewear brands in the world. Not because it followed the industry playbook, but because it ignored it.

At its core, Vinylize stands on two powerful pillars: a deep connection to vinyl music culture and an uncompromising commitment to handcrafted production. Every frame begins with genuine recycled vinyl records, transformed through a unique manufacturing process into wearable works of art. What started as an experiment by founder Zachary Tipton evolved into a globally recognized design philosophy that continues to inspire both artists and competitors alike.

Made From Music. Crafted By Hand.
Vinylize is not a brand inspired by vinyl records.

It is a brand made from vinyl records.

Each frame starts with authentic records sourced and recycled before being meticulously crafted into eyewear. In a world filled with synthetic stories and mass-produced products, Vinylize offers something increasingly rare: a genuine material with a genuine story.

This isn’t a marketing concept developed in a boardroom. It’s craftsmanship rooted in culture.

More than three tons of vinyl records are transformed annually into eyewear and accessories, yet the mission remains unchanged: create exceptional eyewear that speaks for itself.

[Read Full Editorial on Platform]


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2204 HENNEPIN Avenue S
Minneapolis, MN
55405

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm