ASIG Design

Massive island counter layout

I didn’t choose the layout. The building did. 👀

When I started designing Topgolf’s 19th Social in Wuhan, I tested two totally different layouts—linear vs. perimeter. On paper, both worked.
But the moment I walked the space, the answer was obvious.

• The entrance dictated the flow
• The bar became the town square
• The lounge floats above, connected yet elevated

This project was a reminder that great design isn’t forced—it’s revealed when you listen closely.

Would you have gone linear or perimeter? Drop your take below 👇

How do you design a lobby that pulls people forward—without them realizing it?

This is the Topgolf Wuhan lobby—300 sq.m. designed as a threshold, a stage, and a directional tool all at once.
Every line, curve, and material was engineered to move guests toward one thing: the teeline.

In this short video, I break down:
• How we adapted global Topgolf standards to tough site constraints
• Why the Yangtze River became the core design metaphor
• How layout + ceiling geometry subtly control guest flow
• Why retail was repositioned for maximum impulse impact

This isn’t just a lobby—it’s a spatial prelude to the main event.

Would you notice the flow if you walked through it?
Drop a 👀 if you felt it—or tell me what detail caught your eye.

Chicago grit. Shanghai soul. One historic building. 🍺

Inside a protected Shikumen courtyard, we fused Goose Island’s raw Chicago brewhouse DNA with Old Shanghai elegance—without losing either.

• Red brick, reclaimed wood, subway tile
• Stainless steel brewing tanks as architecture
• A cathedral-like second floor + buzzing ground-floor beer hall
• Designed for AB InBev’s first step into Asia

This 1,000-sqm project proves the best spaces aren’t copied—they’re collisions of culture, history, and intent.

Would you drink here? Or design here? Tell me below 👇

Experience the design story behind Starbucks’ third global flagship in China!
This project that bridges 2,000 years of Sichuan heritage with the energy of Gen Z coffee culture. Located in Chengdu’s Taikoo Li, this three-story flagship blends tradition and innovation through the use of terra-cotta and wood—materials deeply rooted in local architecture—reimagined in a sleek, modern form. Expansive 10-foot-wide glass walls open the space to the city, while a sculptural staircase connects all floors like a vertical town square. The result is a seamless blend of ancient warmth and contemporary rhythm—a flagship that feels both new and timeless.

STUNNING Restaurant Design like a Persian Gulf Resort!

Step inside Yershari Suzhou, a restaurant where modern luxury meets deep cultural roots. Inspired by the idea of a “Persian Gulf vacation,” the design blends the elegance of a high-end resort in Oman or Qatar with the warmth and heritage of Xinjiang’s Turkish traditions. The biggest challenge was the layout: after exploring linear, nucleus, and rear-anchored plans, we merged all three to create a space that feels open yet grounded, efficient yet immersive. The result is a refined, resort-like dining experience that celebrates balance, flow, and cultural storytelling through design.

How do you design a global brand to feel deeply local?

That was the challenge behind Topgolf Xingwei in Wuhan — a restaurant that turns sports hospitality into cultural storytelling.

But here's how we did it! Check it out.

Our design for Starbucks in Changsha, China, where the challenge was turning a cold, half-concrete shell into a space that feels warm, local, and welcoming.

We used a restrained palette of sun-washed neutrals, custom slat walls, and a floating white ceiling to draw the eye while softening the architecture. A bold, floor-to-ceiling mural greets guests the moment they step inside, anchoring the brand in Changsha’s rich cultural vibe. Every move was deliberate, because great café design isn’t about more, it’s about meaning.