LAB

Meet the new Interact Therapy 🌸⁠
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When Interact Therapy came to LAB, they wanted a brand that felt like the people behind it: warm, present, and rooted in connection. In a sea of clinical, cold, and one-size-fits-all clinics, Interact Therapy is decidedly different.⁠
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The result is a brand with a soft, earthy palette. Organic illustrations that carry forward the floral elements from their original mark, reimagined for their next chapter. And a voice that honors their expertise and quality care while bringing in the warmth and approachability clients feel when their therapists are in the room. ⁠
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New look, same quality care. Swipe to see more of the brand, and stay tuned all week as we share more. Visit our link in bio to learn more about our branding services!

A brand that stands the test of time: Meet SALT! 🧖‍♀️⁠
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SALT was designed to feel timeless from day one — clean, natural, elevated with the warmth and approachability a local salon deserves. As with all of our favorite projects, we got to touch every single detail of the business to tell the brand’s story. ⁠
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The logo was just the beginning. From there, LAB extended the brand identity into interior design concepts, furniture and accessory selection, a curated mini boutique of local businesses, signage, print materials, website design, social media strategy, email marketing, and custom illustrations. Every detail — the way a product sits on a shelf, the feeling you get when you walk through the door, the font on the menu — was considered as part of one coherent visual world.⁠
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At LAB, we build timeless brands that live in every corner of the experience, not just a folder of logos handed off with no intention and support. Visit our link in bio to explore our services, and make sure to swing by SALT for a moment of self-care the next time you’re in St. Louis Park!

As a small biz owner or creator, how can you get noticed on social, connect with your ideal audience, and make time for the things you truly love to do?⁠
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We’re here to help! Join us in welcoming Shelby Stahl, founder of Beloved Social | Social Media Management and AdFed Minnesota’s 32 Under 32 Winner, as she shares her expertise as a social media strategist. Together, we’ll explore how to post with purpose and create content that builds a community, not just facilitates a transaction. Plus, strategies to actually get it DONE!⁠
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If you’re looking to up your social media game, this workshop is for you! Get tickets at our link in bio.⁠
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📍Social Media Workshop with Beloved Social⁠
LAB Studio, Loring Park, Minneapolis⁠
Tuesday, September 15  •  5 PM - 7 PM

Whether you’re planning an intimate rehearsal dinner, looking for the perfect getting-ready suite, or hosting a pre-wedding celebration, our LAB Studio is an easy rental option to make your big day a breeze. 💍⁠
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With abundant natural light, an open industrial layout, and room to make it entirely your own, our studio is a true blank canvas—without the premium venue price tag. Bring in your favorite caterer, your dream florist, and the details that make your day feel like you. Just ask Minne Weddings | Minneapolis, who have transformed our space into a dream venue for dozens of couples!⁠
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From champagne with your bridal party to candlelit dinners with your closest people, we’d love to be part of your story.⁠
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Visit the link in our bio to schedule a tour and learn more. ⁠
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Images via Minne Weddings | Minneapolis by Cadence & Eli

We take our Summer Fridays seriously around here. 😎 As a Minnesota-based creative agency, we know the power of spending the most perfect months of the year outside, which is why we take half-day Fridays all summer long. ⁠
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Today, our Owner + Creative Director, Mollie Windmiller, takes us along on her Summer Friday. Swipe for bike rides, baseball, burgers and more. 🧡

5 things we think are worth the money: small business edition! Visit our link in bio to start building a brand you’re obsessed with.

The discovery phase is our favorite part of the branding process because it’s an invitation to dream BIG about what your brand can become. We’re excited to share that we’ve created a Mini Brand Foundation Guide, which is a condensed version of the exact exercise we use with every LAB client to kick off our work together. Think of this as “business journaling,” including prompts help you define what matters, articulate what makes you different, and create a strong starting point for what’s next. ⁠
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Sometimes, you need to take a step back before you race forward. Consider this your opportunity to get quiet and imagine the next era of your business. Grab a coffee (or a glass of wine!), get comfortable, and visit our link in to download.

There is still one more chance to hit reset this summer! 🧘‍♀️The Reset, Galleria Edina’s wellness pop-up, is back for a morning of movement and community this Saturday. Enjoy a Pilates Strength class from SUNNA | Minneapolis Pilates + Yoga Studio and curated experiences from Galleria retailers in The Reset Lounge. 🧡

The best part? It’s FREE! Visit Galleria Edina to save your spot!

Summer! Should! Be! Fun! As a Minnesota-based creative agency, we know the power of spending the most perfect months of the year outside, which is why we observe half-day Fridays all summer long. ⁠
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Today, our Brand + Editorial Manager takes us along on her Summer Friday. Swipe for lake jumps, lemonade stands, and patio pizza perfection. 🧡