LAB
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CONNECTING THE COMMUNITY THROUGH CREATIVITY. LAB exists to unleash your inner creative.
A Minneapolis-based creative agency connecting businesses to their community through branding, design services, collaborations, brand experiences & community events. It's a place to create, connect + collaborate with others who share the yearning for learning + creating. LAB Headquarters is located on the North end of Loring Park, across from The Basilica. Take the elevator from the historic alley
06/04/2026
You already have the vision—we’re simply here to bring it to life. When you’ve outgrown the website you built on your own, we’re here to help.
Visit our link in bio to learn more.
Founder , came to us with a clear vision...she just needed her website to catch up. 😉 Introducing our latest project: JDP Consult!
When the website you built yourself in the early days of your biz isn’t cutting it, consider us your first call. Together, we refined her brand copy and site design to better position her services, seamlessly integrate her newest offering Market Maven, and turn readers into clients (all while keeping her signature “never too serious” energy intact).
A good website can transform your business. Visit our link in bio to learn about our creative services.
We’re kicking off the Artisan Home Tour a few days early! Today, we co-hosted a special preview of Mysa Hus with and to give local creatives, designers, and wellness experts the very first preview of this philosophy-rooted home. Built upon the Scandinavian concept of “mysa,” meaning “to cozy up and feel at home,” we designed the Mysa Hus brand to support this dreamy space. In a home designed for connection and restoration, that’s exactly what the day entailed, and we can’t wait for you to experience it yourselves!
Visit to learn more and get your tickets, which kicks off on June 5th!
Concept and construction by
Interior design by
Branding by
05/14/2026
Brands built for betting on yourself. Meet our latest client, Insights Mode!
After years of leading insights at a Fortune 100 company, Jill decided to venture out on her own as an insights consultant who helps businesses translate their data into decisions, turning research into action with impact.
With decades of corporate experience and a quickly growing roster of clients, she enlisted LAB to build a polished, approachable brand to support her work. Through strong visuals and succinct messaging, we translated the clarity and confidence that Insights Mode brings to its clients into a brand personality that represents this next chapter.
Visit our link in bio to view the full brand and learn about our creative services.
05/12/2026
On Thursday, June 4th, join Owner and Creative Director, Mollie Windmiller, at our Branding Workshop! Your brand is more than a logo—it’s the feeling someone gets when they first discover you, and the reason they rave about you to their friends. Together, we’ll dig deep into what makes your business one-of-a-kind and understand how to build a visual identity to capture it.
Whether you’re a new biz or simply looking for a refresh, attending this workshop will give you a renewed focus and confidence when sharing what you do. Link in bio for tickets!
04/28/2026
If you had coffee with your brand, what would it say? Your brand’s voice is your secret weapon to staying memorable, attracting the right clients, and conveying what you do with confidence. Next Thursday, we’re chatting all about it in our *virtual* Brand Storytelling Workshop, led by LAB’s own Brand + Editorial Manager, Emma Geary!
Together through conversation and a series of journaling prompts, we’ll build your brand voice with personality and impact, helping you stand out online, in person, and in the IG feed.
This is a virtual workshop, which means you can get cozy on your couch from anywhere in the world to talk about all things writing with Emma! Visit our link in bio to snag your ticket.
Second image by
Especially with a clothing, accessories, and homewares brand like Psychomilf, the brand truly comes to life on their website. With Psychomilf, we treated e-commerce as a place where shopping feels less transactional and more like stepping into a living, breathing universe.
From their latest drop to Psycho Stories, every touchpoint was designed with intention—layering editorial, energy, and product in ways that let each piece radiate off the page.
As an agency that works with small businesses, we know you wear many hats. This site (and every site we design!) is built fully custom and created intentionally to be handed off to our clients. We train you and give you the tools you need to make product drops, share stories, and evolve your business in real time.
Visit to experience a website close to our hearts, and tap our link in bio to learn more about our branding and web design services.
03/27/2026
The ultimate intersection of scent, sound & self-care ✨ Good vibes are not only encouraged at , but it’s a requirement in every luxury candle they create, including their latest collaboration with , the GameDay Vibes candle! 🏀
Run by a mother-daughter duo, Kobi Co. is a luxury candle and wellness company that combines scent and sound for the ultimate relaxation experience. Each candle is crafted with the cleanest ingredients (and the richest scent profile) and is paired with a curated playlist to create an immersive sensory experience with every flicker.
We’re so proud to have as part of Local Loves. 🕯️ Visit our link in bio to learn more and explore all of our spotlighted local businesses!
03/26/2026
We don’t build brands to chase a trend, but instead, to evolve alongside your business. With Psychomilf, that meant creating an identity as fluid and multidimensional as the people it’s made for.
Visually, we leaned into contrast and confidence, pairing bold, saturated color palettes that shift with the mood, with playful yet intentional typography that doesn’t take itself too seriously. The logos, custom illustrations and patterns are meant to feel just as at home on a silk scarf as they do on a baseball cap. In storytelling, we developed a brand personality that embodies the “wink” to your wild side—smart, slightly irreverent, and always in style.
Psychomilf celebrates the intuitive self and every cycle of radical transformation, and this brand serves as a foundation for every cosmically timed product drop ahead. ✨️
📸 by & .moments
03/25/2026
Hot, haunted, and highly intuitive: meet our most psycho brand yet! 😉 We are thrilled to finally share our work for Psychomilf, a ritual-driven lifestyle brand for the intuitive, radically feminine, and slightly unhinged.
Mother-daughter duo Molly Black and Olivia Rall came to us looking for a brand that balanced bold design with thoughtful storytelling for their line of clothing, accessories and lifestyle products, and we had so much fun collaborating with two fellow creative women to build such a disruptive, personality-forward brand.❣️
Swipe to see a peek inside the brand, and stay tuned all week as we share more! Visit to see even more. 👀
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Website
Address
1629 Hennepin Avenue, Suite 300A
Minneapolis, MN
55403
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |