GESTALT

1IG PRINT - Creating Print Solutions
STRATEGY / CULTURE / NAMING / LOGO / IDENTITY / SIGNAGE / DIGITAL / MESSAGING

🌟 Is Your Brand Keeping Up? 🌟

In a world that’s constantly evolving, your brand must adapt to thrive. 🌍 Refreshing your identity isn’t just about staying relevant—it’s about building loyalty, driving growth, and ensuring your message connects with today’s culture

💡 Why it matters:

Boost Loyalty: 80% of customers stick with innovative brands that reflect their values.

Drive Growth: Rebranding can increase revenue by up to 33%!

Stay Impactful: Brands that fail to evolve risk becoming irrelevant as customer preferences shift.

Don’t let stagnation steal your spotlight. Brands like Nike and Apple have mastered the art of evolution, proving that adaptability is the key to longevity. Your brand can too.

🚀 Ready to evolve? Let’s craft a strategy that keeps your brand thriving.
👉 Learn more: https://gestalt.partners/clients/categories/1ig-print/

OVO LASIK + LENS - Legends of LASIK
STRATEGY / CULTURE / NAMING / LOGO / IDENTITY / SIGNAGE / DIGITAL / MESSAGING

🌟 Your brand is more than a logo—it’s the foundation of trust, loyalty, and long-term success. Let’s craft a brand that tells your story and leaves a lasting mark. 🚀✨

CLIENT FOCUS: OVO LASIK + LENS

👉 From $0 to $14.5M annual revenue in just 2.5 years
👉 The #1 LASIK clinic in the country
👉 Built from the ground up with GESTALT’s go-to-market strategy

"There was nothing in place. We scouted the clinic’s location, defined the strategy, naming, and branding to dominate the most competitive market in the country. Every detail—from the environment to the brand identity—was meticulously crafted. Today, OVO LASIK + LENS is the standard." – Jeffery P. Ess | CEO + Creative Director @ GESTALT

Discover how a doctor, after 15 years of market struggles, partnered with GESTALT and redefined success. 🎯 Learn how we can help you create a brand that dominates your market.

Review
GESTALT's Brand Interaction Strategy Guide for OVO LASIK + LENS playbook on how to launch the #1 LASIK clinic in the US. https://gestalt.partners/stories/ovo-lasik-lens/

Review
GESTALT's Brand Interaction Strategy Guide for Whiting Clinic playbook on how to launch the #2 LASIK clinic in the US.
https://gestalt.partners/stories/whiting-clinic/

PrairieCare - mental health + relief

STRATEGY / CULTURE / NAMING / MESSAGING / IDENTITY + SIGNAGE

Made up of the right people and the right culture is of the highest importance for PrairieCare. Methods for staffing PrairieCare and refining their processes for curating the vision for their are not seen as obstacles, instead, they see them as opportunities. Refining the external message for when PrairieCare engages their community is priority. Focusing on the message for how mental health is consumed by the patient, the caregiver and how that is being shared with the community and how it is being consumed is a win for everyone and is the obvious next move. Expanding into new markets increases the real possibility that PrairieCare could be on the horizon to normalizing visits to mental health clinics. Knowledge is power. Once the general public validates the treatments delivered the stigma will be lifted and public pressure to normalize mental health issues will force insurance companies to address the compensation issues with more clarity in the future.

Jeffery P. Ess @ Gestalt

New Identity and Naming Strategy for OVO LASIK + LENS was completed. One of the most involved projects I have ever been a part of. More to come... https://www.behance.net/gestalt_usa www.gestalt.tv

A compilation of brands that I have built of the years.

Logo Board - 52 Logos AGENCY: GESTALT CREATIVE DIRECTOR/DESIGNER: JEFFERY P. ESSSELECT WORK COMPLETED OVER THE LAST 25 YEARS

3D Wall designed and for company vision.

1IG PRINT - 3D Wall Interior Design and Brand Vision Displayed in employee messaging. Increased sales by 10% in the first week. Increased morale company wide.

2020 Brand Identity Ex*****on + Shared Process

PRETZEL - Brand Identity GESTALT, Jeffery P. Ess, Created an identity for Pretzel Therapuetics.