DYAD

Over the past year, we’ve quietly changed how we do marketing for our clients.

It’s something that’s been in the works for a long time, but the short version is this: we’re going all-in on founder-led marketing.

The internet is FULL of content right now. A lot of it is generic, automated, and disconnected from real experience. You can feel the difference when you read it.

What cuts through is when a real person shows up. Someone who shares how they think, how they make decisions, what they’ve learned from real clients, and what they actually believe about their industry.

That’s what people trust, and it matters more than ever.

So we built our process around that. We sit down with founders and talk. We ask how they think, how they make decisions, what they’ve learned, and what they actually believe.

From an hour podcast-style interview, we build a month of content across social media and search.

Everything starts with your perspective.

And we see it in the data every day. LinkedIn posts from individuals consistently outperform company pages by a wide margin, often 3x. Search is also shifting toward first-hand content featuring real experiences and viewpoints.

Founder-led marketing isn’t a trend. It’s a response to how people actually make decisions.

Connect with us on LinkedIn! 💼

You’ll still see valuable marketing content here, but we post even more on LinkedIn. Follow our business page and both co-founders to stay in the loop.

DYAD Marketing: linkedin.com/company/dyadmarketing
Tanner McCarron: linkedin.com/in/tannermccarron
Tera McCarron: linkedin.com/in/teramccarron

We’ve been a little quiet here at DYAD lately—and for good reason. Over the past few months, we took a step back from our internal marketing to focus on our family and our clients.

On April 14th, we welcomed our baby boy, Ezra, and have been soaking up this sweet new season of life. 🍼💙

Thank you for all the support and grace during this major transition. We’re excited to continue serving you as we ramp things back up—both with our clients and our internal marketing.

             

We’re looking for a part-time Social Media Manager to join our team! If you (or someone you know) are interested, send a resume and cover letter to [email protected]. ✉️

Buyers don’t trust you—yet. Swipe to see how you can build trust with high-value accounts fast using personalized content. The right message, to the right person, at the right time makes all the difference. →

             

Chasing the wrong accounts can drain resources and derail revenue projections. 📉
 
Instead, focus on accounts that have a clear pain point your business is uniquely positioned to solve and prioritize accounts that are within an industry niche where you’ve already seen success. 🌟

       

If you want to reach more customers in your area, here’s a breakdown of how you can use hyperlocal Facebook ads to connect with local audiences, maximize your budget, and grow your business effectively.📍

Learn more by reading our blog, “Transform Your Business with Hyperlocal Facebook Ads,” on our website or comment the word “hyperlocal” below. 🟦

Start 2025 with the right marketing plan in place to achieve your revenue goals. 📋

Our marketing assessment is designed for sales and marketing leaders seeking to elevate their go-to-market strategy through an in-depth audit and customized recommendations.

What we will cover:
* Competitor analysis
* Website evaluation
* Lead generation audit
* Lead nurturing recommendations

Click below to schedule your free marketing assessment with our team.

https://meetings.hubspot.com/tmccarron/embedded-marketing-assessment-session-1-business-overview?uuid=aab21566-64d2-475c-aa93-0ddef7a61393

Allow us to introduce some of the new clients we’ve partnered with this year! 🤝

We’ve had the honor of partnering with these incredible businesses, and we’re SO grateful for their trust in us to help grow their businesses.

It’s been such a privilege to be an extension of these teams as we work together toward their goals. 🟦

Thought about running social ads but not sure which platform is right for your business?

Making the wrong choice could cost you BIG time so it’s important to do your research and choose wisely. Whether it’s LinkedIn or Facebook, the right platform can make all the difference.

Bonus: having your ads professionally managed will actually save you money in the long run as well. ;)

Tap through to see which option fits your business best.

Questions? ⬇️