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Another Summerfest season begins this Thursday and we’re here for it!
When we opened in 04, we shared the neighborhood with Prince as the headliner. As the years passed, Pearl Jam opened for Tom Petty and Stevie Wonder performed after Michael Jackson died. We could go on for days!
While the times of waiting in line for a hand stamp have come and gone, the thrill of catching artists like Common and Passion Pit on a free stage are alive and well. Who are you excited to see this year?

While you’re down here don’t forget to stop at your favorite Milwaukee stores and restaurants! M I L W O R K S | men's goods Harleys Lela Boutique DanDan Milwaukee Public Market Milwaukee Restaurant Lucky Ginger | Pan-Asian Smoke Shack Onesto Cassis Allende Cocina Mexicana Club Charlies

Headed to ZÓCALO to watch the World Cup games? Do it in style wearing the Nike Energy jersey! While you’re there be sure to grab a bite from one of their local food vendors SapSap Las Virellas Food Truck Isa’s Ice Cream Ruby’s Bagels Modern Maki 🍣🥢 Anytime Arepa GF Kitchen Elevate Coffee

Get out and explore all the great places the Third Ward has to offer in style with new arrivals from