Granular

Meta keeps getting smarter, and harder to decode.

Its latest update, Andromeda, is changing how ads are delivered and optimized, making it tougher to know what's actually driving results.
We've spent the last few months testing and learning from these changes, and built a scoring system that helps cut through the noise and identify what's really working.

https://granularmarketing.com/blog/how-andromeda-changed-campaign-optimization-and-what-to-do-about-it/

Welcome back, Jason! A familiar face with a particular set of skills, helping advance our AI and Data practice. We are happy to have you.

A little later than usual this month, but April’s Click Brief is officially here.

If it feels like every platform is racing toward AI-first advertising… you’re not wrong.
This month, Jeremy Packee and Emily Anderson break down:

• Google officially replacing Dynamic Search Ads with AI Max
• ChatGPT ads rolling out with CPC bidding
• Meta opening AI connectors for advertisers
• Google is officially replacing Dynamic Search Ads with AI Max
• And what all of this means for the future of search, automation, and paid media strategy

Listen to the full episode below:

The Click Brief - April 2026 Podcast Episode | Getting Granular Jeremy Packee and Emily Anderson break down April’s biggest digital advertising updates, including Google’s AI Max expansion, ChatGPT ads with CPC bidding, Meta’s new AI connectors, and the future of conversational and visual search in paid media.

Since 2023, our mentorship program has been all about helping the next generation of marketers learn what this industry actually looks like, day to day.

This year was our biggest group yet. Take a look at what we’ve been building.

Granular Mentorship Unfiltered: 2025–2026 Cohort | Granular Learn how Granular’s mentorship program helps aspiring marketers gain real-world experience through hands-on learning, expert guidance, and meaningful industry exposure.

Hard hats are back on! SPF… that one we forgot.
Another day out with Habitat for Humanity doing what we can to give back to the community.

Since 2023, we’ve been investing in the next generation of marketers through our mentorship program.

We don’t do internships. We do real conversations, real exposure, and real mentorship.
This past week, we had our largest group of students yet (8!). That means this year alone, we “donated” over 50 hours to the next generation of marketers.

We survey the students at the end of the year and we’ve already received some amazing feedback on our mentors!

March was… a lot.

From OpenAI shutting down Sora to Meta doubling down on AI and new Google PMax updates, Jeremy and Emily break down what actually matters.

🎧 Catch the latest Click Brief episode 👇

The Click Brief - March 2026 Podcast Episode | Getting Granular March 2026’s biggest paid media updates: OpenAI shuts down Sora, Meta expands Manus AI, Google rolls out PMax and Analytics changes, and Apple Maps ads enter the market.

A little team bonding over pottery. There’s some real hidden talents in this group!

Growth doesn’t have to come at the expense of efficiency.

See how Wantable increased orders while reducing CPO by nearly 38% with a more strategic paid search approach.

How Wantable Cut Costs by 38% While Growing Total Orders Case Study | Granular Discover how Wantable reduced CPO by 38% and increased orders with a smarter paid search strategy focused on high-intent traffic and efficiency.