Core Creative

A common challenge in service line marketing is turning clinical expertise into something more human.

Our latest cardiovascular care campaign for ThedaCare accomplished that by leaning into a universal truth: patients aren’t thinking about their hearts in isolation. They’re thinking about getting back to the people, passions and everyday moments that make their lives unique and special.

In “You Put Your Heart Into Everything,” we emphasized ThedaCare’s expertise in helping people get back to and continue doing what they love, through every stage of life.

See how we brought the full campaign to life: https://hubs.li/Q04y8Tj-0

Strategic planning road trip: complete. 🚗 ✅

Instead of spending our evening just talking about strategic planning, we invited a room full of marketers to roll up their sleeves and experience it for themselves. Because sometimes the best way to learn is by doing.

Together with AMA Milwaukee, we took everyone through five interactive stops, each built around hands-on exercises and practical tools for approaching annual planning in a more collaborative, creative and effective way.

A big thank you to our road trip buddy AMA Milwaukee for partnering with us on the journey — and to everyone who jumped in, shared their perspectives and made the night so energizing and fun!

Couldn’t join us for this strategic planning road trip? Check out our 𝐌𝐚𝐫𝐜𝐨𝐦𝐦 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐞𝐁𝐨𝐨𝐤, packed with more ideas and practical tools to help shape your 2027 strategic plan: https://hubs.li/Q04xVYff0

Summer may be winding down, but there’s still time to get hooked on one more good book or podcast.

We asked our team what they've been reading and listening to lately, and they came through with plenty of recommendations worth adding to your list.

See any of your favorites? 📚🎧

There's no wrong time for dessert, but summertime might be the best excuse to indulge.

We asked our team to share the sweat treats they've been loving lately, and these are a few of the places and desserts we recommend. Consider this your sign to treat yourself.

Shoutout to this quarter’s Spark Award winners: Janelle, Donovan and Andrea ✨

Each quarter, we recognize team members who truly go above and beyond — selecting our top Bring It nominations (our employee-nominated honors) to award our special Spark distinction to individuals whose work embodies our values: Connection, Ownership, Resourcefulness, and Energy.

Thanks for raising the bar and inspiring us all!

Music has a way of becoming part of our summer memories.

We asked our team to share the songs they've had on repeat this summer. From nostalgic throwbacks to brand-new releases, these are a few of the tracks making up our summer soundtrack.

Want to hear them all? We've pulled every song into Core’s Summer Jams Spotify playlist: https://hubs.li/Q04qBP1M0

A breakthrough product deserves more than a list of features.

We built the Natus BrainWatch product launch around a simple idea: Time Matters. Our strategic creative process made technical specs part of a more memorable story.

Explore the creative and more of our strategy behind it: https://hubs.li/Q04qy66t0

There’s no shortage of prep to do before your product launch day. But our proven process can help you scrape the gunk off the windshield, get the right tools (and right people) on board, and launch breakthrough creative that lands you success.

Explore our Product Launch Accelerators: https://hubs.ly/Q04p_y3Q0

When every marketing effort is focused on generating immediate leads, it's easy to overlook the buyers who aren't ready to make a decision, or may not have even started looking yet.

Learn how balancing brand and performance marketing can help you build a stronger, more effective marketing strategy that drives long-term growth.

Read the article to get started: https://hubs.li/Q04pGY200

Milwaukee has been our home for more than 30 years, so naturally our team has collected a few favorite spots along the way.

As summer brings us out to patios, celebrations, and dinners with family and friends, we asked our team to share some of their favorite places to eat and spend time around the city. Whether you're revisiting an old favorite or looking for somewhere new, we hope these recommendations inspire your next outing.