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Strengthening Public Education Through Strategic Communication
Are your district’s communications aligned with your strategic goals?
In our most recent webinar, Beth Johnston, Chief Communications Officer for Lindbergh Schools, shared how a structured editorial calendar can help communication teams stay organized, align content with district priorities, and ensure every school, program, and initiative receives attention throughout the year.
A simple planning system can help you:
✅ Plan content across multiple channels
✅ Connect communications to strategic goals
✅ Track coverage across schools and programs
✅ Reflect on progress and identify gaps
Access the full webinar recording for even more strategies and practical tools: www.donovan-group.com/summer-communications-planning
06/18/2026
June is winding down—is your district's social media calendar ready for July? There are meaningful opportunities to connect with your community throughout the month:
🗓️ July 2: World Tutors Day
🗓️ July 4: Independence Day
🗓️ July 26: National Parents Day
🗓️ July 30: International Day of Friendship
🗓️ July 31: System Administrator Appreciation Day
Download our free 2026-27 Topics Planner: https://donovan-group.com/2026-27-social-media-topics-planner/
It takes more than 50 seconds to fully capture the impact of a public school, but that’s enough time for your to have an impact.
Our team recently filmed and produced a fast-paced district highlight video showcasing the energy, opportunities, and student experiences happening inside one high school every day. From hands-on learning and career pathways to arts, activities, and school culture, the piece was built to help communities see the value of public education in action.
Ready to showcase your schools? Learn more about our services: www.donovan-group.com/services/video-production/
06/16/2026
When a school district faces a funding crisis, the challenge is just as significant as the financial one. Families and staff need clarity—and they need to hear it consistently and with honesty.
Our latest case study walks through how one district navigated a $51 million school funding crisis and what it took to restore community trust.
Read the full story: www.donovan-group.com/restoring-what-was-promised-navigating-a-51m-school-funding-crisis/
Learn more about our services: www.donovan-group.com/services/crisis-communication-assistance/
06/12/2026
Most districts don't set out to rebrand. It tends to become necessary over time. And knowing when it's the right moment is as much a leadership question as a design one.
Our latest blog post outlines six signs your may be ready for a refresh—and what a thoughtful process looks like.
Read it here: www.donovan-group.com/when-its-time-for-a-rebrand-6-signs-schools-shouldnt-ignore/
06/11/2026
"I could not be happier with our partnership. I am now able to do academic walkthroughs and focus on learning far more because we have the Donovan Group to take communication tasks off my plate." — District Leader, Missouri
When is in capable hands, can get back something that cannot be manufactured: time to focus on students, instruction, and the work that matters most.
Learn more about our Comprehensive Ongoing Services: www.donovan-group.com/services/comprehensive-ongoing-services/
06/10/2026
campaigns work best when they create an experience for families.
We recently designed a district-wide Kindergarten Kickoff campaign template for the Martin County School District built around a fun "movie premiere" theme. It’s fully customizable across all elementary schools so each building could make it their own.
Strong signals to families that your district is intentional, welcoming, and worth choosing.
Learn more about our customizable packages: www.donovan-group.com/services/graphic-design-branding/
06/05/2026
Did you know that Donovan Group has a free ?
Every month, we share insights on strategy, success stories from districts across the country, and practical resources your team can use right away.
Not subscribed yet? Now's a great time: https://donovan-group.com/newsletter/
06/04/2026
Summer is one of the best times to assess where your district's stand and build a strong plan for the year ahead!
Join us next week for a free on summer communications planning, with practical strategies you can put to work right away.
🗓️ June 10, 2026
🕐 2:00-2:45pm EDT
Save your spot: www.donovan-group.com/insights-resources/webinars/
06/03/2026
Today's families are making enrollment decisions based on more than academics. They want to understand a district's culture, values, and opportunities before they ever walk through the door.
We recently partnered with the Grantsburg School District to create a dedicated mission, vision, and values webpage designed to connect with prospective families and strengthen .
Check it out: https://www.gk12.net/page/choose-grantsburg
Learn more about our campaigns: www.donovan-group.com/services/communication-marketing-campaigns
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Address
1345 North Jefferson Street
Milwaukee, WI
53202