Shaun Ridder

For those of you who’ve been here a while…
you might notice things feel a little different.

Less posts.
More… me.

About a year ago I learned something:
f*ck the algorithm.

I don’t post to keep up anymore.
I post when it actually means something.
Whether that’s fishing, being outside, Norse traditions, or just a moment that feels real.

I’m still doing all the same things…
just being more present while I do them.
Keeping most moments to myself.

If you’re new here, scroll around.
You might find fishing.
You might find the outdoors.
You might even find something about yourself.

Either way… welcome. 👊🏼

Spring fishing is different up north…

It’s not just about catching fish,
it’s about getting back outside.

Rigging the kayak.
Feeling the sun again.
Chasing bass like you’ve been thinking about all winter.

We back. 🎣

Follow if you’ve been waiting all winter for this too!👊🏼

POV: your interests don’t make sense together…

Bass fishing 🎣
Norse magic ⚔️
Marvel comics 🛡️

But somehow… it all works.

That’s balance. 🤙🏼👊🏼

Tag someone with random hobbies like this that somehow make perfect sense. 👇

Some days the real adventure isn’t fishing on the water or hiking and hunting deep in the woods.

It’s at the sining room table… drawing tacos, punk-rock cats, pinecones, and whatever else our imagination dreams up.

Just a pencil.
Some blank paper.
And a reminder that creativity isn’t something we grow out of.

Funny how the smallest moments end up shaping the biggest parts of life.

Not a bad way to spend an afternoon.

Most people know me for fishing.

But long before kayak tournaments and chasing bass on the river… I was helping raise money for something that matters a whole lot more.

During my years in country radio, our community helped raise over $1 million for St. Jude Children’s Research Hospital.

Now I’m proud to continue that mission through the fishing world.

This season I’ve joined the Love Bass. Stop Cancer. movement.

And I’m putting my own commitment behind it:
For every bass I catch in competition this season, I’m donating $5 to St. Jude.

Because every fish should mean something more.
But the real impact happens when the whole fishing community gets involved.

You can join the mission too.

Become a Partner in Hope for just $19/month and you’ll receive the official Love Bass. Stop Cancer. shirt while helping continue saving lives.

Link in bio.

Let’s make every cast count.
If you’re a fellow angler… I challenge you to donate $1 per fish you catch this season.

There’s something honest about a good book.

Especially ones about wilderness, old gods, and survival.

The kind of stories that remind you humans are meant to be outside… figuring things out.

Books sharpen the mind the same way time outdoors sharpens the soul. Yes, the outdoors teaches a lot. But sometimes the best lessons start in a book.

If you’re a guy who hunts, fishes, hikes, or just wants to get 1% better, reading is one of the most underrated tools out there.

What’s the best book you’ve read this year?

👇 I’m adding to the list.

Rate my fishing shop.

Truth is… the season doesn’t start on the water.

It starts here.

Hooks getting sharpened.
Rods getting rigged.
Baits organized for the days ahead.

Quiet work most people never see.

But this is where confidence comes from.

Preparation makes the moment.

Be honest anglers—

What score does the shop get?
And what’s missing? 🎣
👇 Drop your rating.

FishingGear

The same guy chasing bass on Pool 9…
is the guy obsessing over brand strategy on a Thursday morning.

Camo hat. Coffee. Laptop covered in warriors.
Because this is war; just a different kind.

Creative war.
Discipline war.
“Do I quit or do I level up?” war.

Aesthetic matters. Energy matters. Intent matters.

I’ve spent 10+ years mastering social, branding, storytelling. Not to go viral… but to build things that last.

This is the side nobody sees.
And it’s the side that creates everything you do see.

If you’re a creator, angler, or outdoor brand trying to grow — drop a 🎣 or DM me “GROW.”

Let’s build something real.

SmallBusinessOwner BassFishingLife EntrepreneurMindset