Stepmiles

Estimated short-term drop in avg. digital ad spend due to per channel: -25%, -28%, -32%, -34%

Source: Interactive Advertising Bureau, 2020

With restrictions up, consumers interest in has risen by nearly 500% since January, per Google Trends. Interest in virtual travel and exploration are a good opportunity for the

Advertising opportunities during : Search queries as "game app" grew 100%+ WoW last month, from a broader audience than typical gamers. Search for "best online games" rose by 100% since 2019.
Source: Google Data 2020

are the highest ever: at $853 billion for both and brick-and-mortar in 2018 and with 18% growth, YoY.
Source: MasterCard Advisors, Jan. 2019.

This holiday season will have six less peak shopping days than last year's. So, create your audience lists and engage people early. It's gonna be a race for holiday shoppers!

: shoppers are more open to discovering new brands this year vs 2017. for "brands like" or "stores like" are up by 60% in the last 2 years. Awesome opportunity to help them find you and convert. Source: Google/IPSOS Holliday shoppers study

In-store experience: searches i.e. "[keyword] brands", "best [keyword] brands" are up as shoppers turn to product reviews and recos prior to visiting a store, per Google/Ipsos, U.S., Omnichannel Holiday Study.

Happy Thanksgiving, All!

Thanksgiving 2013 Tags: Turkey, National Holiday, Banjo, Food, Corn, Fox, Pie, Bear, Thanksgiving, Squash, Short Film, Animation, Fiddle, Raccoon, Hedgehog, Mouse, Film, Pumpkin

Google loves Doctor Who, so do we. Go to Google.com and click on the illustration to activate the Google Doodle game for the 50th anniversary celebration of Dr. Who. P.S. btw who's your fav Doctor?