Expert April Masini

AIFI was founded by April Masini who is credited with: relocating multiple television and film productions to Hawaii; propelling Hawaii’s film tourism; co-drafting two vital pieces of Hawaii’s film industry legislation; and lobbying and securing their passage. Beyond initiating and overseeing the relocation of Baywatch from California to Hawaii (and changing the series name to Baywatch Hawaii [1]), April, through her work with the Universal Studios film Blue Crush, “pioneered the first-of-its-kind cross-promotion between a Hollywood studio and the location in which its film (Blue Crush) was shot [2]”. Hawaii’s then-Governor, Ben Cayetano, credited April with “almost single-handedly reviving the state’s television and film industry [3]” and proclaimed June 4th as “Masini Day”.